CiL hits Facebook

If you are on Facebook – and there aren't many rational reasons to be there – join the Creative in London group. It could be a good way to discuss things.

Portfolio Night in London *lineup*

The creative line–up for London's Portfolio night next week is revealed. We'll be there and it should be a fun night! It's gonna be in Covent Garden. Anyone else coming?

• Jeremy Craigen / Executive Creative Director / DDB London
• Adam Tucker / Creative Director / DDB London
• Ben Clapp / Creative Director / Tribal DDB
• Stephen Reed / Creative Director / Tribal DDB
• Paul Brazier / Creative Director / AMV BBDO
• Tony McTear / Creative Director / TBWA London
• Graham Fink / Creative Director / M&C Saatchi
• Dave Alberts / Executive Creative Director / Grey London
• Dave Beverley / Creative Director / Leo Burnett
• Dave Hillyard / Creative Director / Publicis
• Russell Ramsay / Chief Creative Director / BBH
• Nick Gill / Creative Director / BBH
• Matt Powell / Creative Director / Profero
• Seb Royce / Creative Director / Glue
• Sam Ball / Creative Partner / Lean Mean Fighting Machine
• Dave Bedwood / Creative Director / Lean Mean Fighting Machine
• Andy Sandoz / Creative Director / Agency Republic
• Gavin Gordon-Rogers / Creative Director / Agency Republic
• James Cooper / Creative Director / Dare
• Daniel Bonner / Creative Director / AKQA London
• Justin Tindall / Creative Partner / The Red Brick Road

Oxymoron

We are confused!
This morning we read here that Nike moves creative accounts to Crispin Porter. Our hearts were cramping and for a moment we felt knocked out unconscious. Nike belongs to Wieden like crisps to a pint. How can they change that? But change means challenge and all we can do is to see if it proofs good.

Advertising & Art

I discussed this connection last week with my flatmate Julien. After reading this post from Christos I wanted to share my thoughts about it here. It feels like I have to go back to the beginnings of my advertising perception for this:

Since I can remember I loved to draw. When I grew up I wanted to be an artist, but after a rather early encounter with Adobe Photoshop I fell in love with digital art, and I studied to become a Graphic Designer. I very much enjoyed illustration, packaging, web design and branding. After some freelance jobs it became somewhat boring, and I recognized that I had the wrong approach – my aim was to make things beautiful, nothing further. While doing this I didn't think about the ideas behind the design, the core inside.

To explore this side of things I took ad concept courses at my college. I adored them. It was purely all about thinking and hunting for these really good ideas. I fell in love with advertising (as I knew it at that time), still my ideas were focused on simple, mostly visual executions. Making things look good – the process I still long for today – weren't compromised. After deciding on an idea I could still do the art direction and design of an ad. I just felt very right. When the possibility came up I came to the UK to study advertising further at Bucks University. There I realized that ad ideas need to be based on consumer insights, and product truths – there has to be a deeper core than a visual joke.

On this way I lost the feeling of doing art. Christos says that advertising for him is art. I have to disagree. Advertising is not art.

Why does advertising exist?
It has a clear purpose, to sell, to change behavior, to make people aware of a brand.


Why does art exist?
In my opinion the reason for art to be there – it is only the existence of it. Real art doesn't have a purpose. Some artist try to communicate a message with their work, at this point, I think, it looses the whole point of art. The art in this kind of work becomes a medium to transport the message. Art is there, to be looked at, not necessarily to be understood. Art doesn't ask anything of you, you don't need to buy anything after looking at it. Art isn't demanding, it is giving and wants only your interest in it.

Advertising cannot be art, it needs to compromise, it has to carry a message, it has to push the brand. In order to appeal to people it has to be new or/and entertaining. This is when art comes into play. Advertisers copy it, oh wait no, they get 'inspired' by it. Some examples:

Flat Eric by Levis = French puppet from Mr. Oizo music video
Honda's cog = Der Lauf der Dinge by Fischli and Weiss from 1987
Guardian Campaign Art Direction = Design exhibition poster by Olivetti

Advertising gives art a reason, it commercializes it. It fits the current trend in the industry to take a very simple proposition & strategy and execute it as creative and different as possible, like the new Cravendale adverts. The message (milk matters) is so generic and simple, it advertises the whole milk category, only the very left-field execution (the style is done by an artist again) makes it belong to the brand. That's why advertising sometimes relies on art.

The closest advertising comes to be art is when brands let artists create it. The Smirnoff ad from Michel Gondry is a good example for it. Also the adicolor videos white, pink, red, green, yellow, black.

If you want to be a good creative in advertising, confront yourself with as much art as possible. Today it's: whoever finds it first and can stick a brand at the end of it, wins.
If you want to be a brilliant creative in advertising, don't be in advertising, be an artist, they are the true creators of great work, all the directors, script writers, painters, designers,musicians and urban artists. Kudos to you.

Can anyone please change my opinion and tell me that I'm wrong? I'd love to be a creative and artist at the same time and make advertising that is art. Maybe I'd have to separate these two things?

My Trip to Japan

It has been already a while since I have been traveling to Japan but I still wanna show you some pictures of my journey. In march, my boyfriend Rick and me flew to Tokyo. We traveled 9536 miles from London Heathrow to Narita Airport and flew for 12 hours. For those who haven't been to Japan yet there is just a little thing you need to know: Everything is different.

We fell in love immediately with Tokyo and have been really impressed how clean an under control everything there seems to be. The food was amazing even though I had a hard time in the beginning as a vegetarian. The people are so nice and friendly and they where giggling all the time when they saw us. Even if it sounds strange but in Japan are only Japanese looking people living. In two weeks we saw probably around ten "western European" looking people. So you can imagine that a blond girl with blue eyes and a Yorkshire ginger bread man did stand out quiet a bit.

After spending a few days in Tokyo we traveled to Kyoto, than to Osaka, Kobe, Hiroshima, Oji, Nara and back to Tokyo. We checked in and out in hotels for six times, traveled 894,2km with the Shinkansen train of Japan Railways and walked probably the same amount of kilometers around the country. And now i gonna take you on our journey...

This is the Metro in Tokyo. The seats are heated and they are playing weired music to calm you down.

Japanese people are allowed to smoke everywhere. So that's what they do.

Reading the Metro map was a problem we had to deal with everyday. Sometimes it got really frustrating. This is the map of Osaka.

In 2005 Osaka was the second most expensive city in the world, Tokyo is in first place.

This is MushiMushi. Rick did win him for me in one of these crazy game halls.

Vending machines in Japan are holy and you can find them at each corner. You gonna be surprised because they are always working and they are clean. Unfortunately we couldn't find one with used knickers.

To see the world from Japans view is something I found very interesting.

A graveyard in the mountains of Kyoto.

This is part of the Fushimi Shrine. It's the largest and most impressive shrine in Japan. It's 4km long and you walk through red gates. The little shrines are there to pray.

Kyoto is surrounded by bamboo woods and hidden shrines everywhere.

This is a sculpture of a couple I guess. I found it in the mountains of Kyoto in front of a house. I was so fascinated by the sight that I sneaked in the garden to take the picture.

We even met Geisha in Kyoto. I saw them on pictures before many times but seeing them real was overwhelming.

The highlight was sleeping in a Japanese house with paper walls and grass mats on the floor. We found this little place in Oji and it is owned by a guy from Leeds who settled over nine years ago together with his Japanese girl. It was fucking great, an unbelievable inspiring place. We're gonna go back there once.

Guys, I could load up pictures endless because there are so many beautiful things I would like to show you. All in all I only can say that Japan is an extraordinary, bizarre place worth going any time. Kyoto with all it's shrines was something which really touched me and I found a quote which is spot on saying "Who doesn't love Kyoto doesn't love life". Sayonara

My special place

Just before our current placement I spend a week with my girlfriend in this very very calm place. We went to Sylt, an island in northern Germany. It used to be part of the main land but is shrinking due to erosion by the Northern Sea.

It was such a refreshing time without the hectic stress and all the people. Only this very small island – surrounded by the northern sea. Ah, that truly was a good place to get ideas, I close my eyes and try to go back there now as the briefs keep coming in and ask us for creative solutions... it's a retreat in my mind, to go back to, and be inspired, by the emptiness and calmness.

Crossing over with our car on a train towards the sun

The nature there is quite unique, very much untouched

Most of the houses on Sylt have 'Friesen' style roofs, they look lovely. © Túrelio (via Wikimedia-Commons CC-BY-SA) 

The whole east coast of the island consist of wadden sea, as the tide goes back you can walk it

We were lucky to catch some sunny days – kisses to you Zhanna!

Sand impressions

The west coast is covered with one of the most beautiful beaches in Germany – we shall go back during summer

We surely couldn't miss out on preparing some delicious 'Spinte mit Kräuterbutter'

Colossus of Athens

On Wednesday we've met Christos. He's a great guy with good sense for advertising and he's the type of person who likes to do things, organize things and make something new happened – we like this. Together with him we're thinking about an exciting project for young creatives in London. It will be fun, and it will be good. More on this on another day when things have a shape.

And yes, he is quite a big person, and he's from greece. Our fingers are crossed for his WK side application.

A new chapter

Just got myself a new notebook. Ahh, the smell of new paper – wonderful. Now it's time again for the challenge: how to start the first page? Once this is done, it's a blast of fun! How do you usually fill the first page of a new notebook?

My old one lasted quite a while, 11 months to be exact. I'm hoping to fill this one quicker. I love this little thing, it bears most of my thoughts, shopping lists, ideas, design sketches and diary entries.

Milk all day long

Yesterday Wieden + Kennedy London released their new Cravendale adverts. You can watch them on their blog. At our last book-crit they were editing this thing and they told us the story, it's nothing we could have imagined! Since yesterday we looked through these videos more than a dozen times and it doesn't get boring – we love it. Well done Wieden + Kennedy, especially Sam + Frank!

Portfolio Night in London

Brett from ihaveanidea sent us an email yesterday about a very interesting happening in the beginning of may – the Portfolio Night 5 World Tour. Their poster design rather suggests an occult ritual but there's more to it. It sounds to be the biggest book-crit ever.

On the 3rd of May young creatives will have the chance to put their books in front of local & international creative directors in 23 cities around the world (face-to-face as well as online response after uploading your book). This event happens now for the fifth time – the gallery shows it to be an american thing which swaps over to us and London will participate as well. Tickets will be around 25 € for an individual, but we'll wait until there is a list with names of CD's from London before we sign up but we're very much up for it – it sounds like a lot of fun!

'Portfolio Night is not about reviewing junior portfolios, it is about uniting our industry at all levels for one day and helping make the next generation the best generation. On May 3, careers will be made, giants will be born, beers will be drank and friendships will be made. For those that have never attended Portfolio Night in the past, all we can tell you is that it is a magical night.'

Any thoughts on this? Could also be a wonderful opportunity to meet up for London's young creatives.

What is he drinking?

Good morning London. After this long weekend I just stumbled across this video about product placement. I'm always quite aware of brands in movies but this one points it out very well. My favorite 'branded' movie has to be Zoolander, it really made me drink evian, weird! For more information about movies and the brands in them check out brandchannel's cameo section.

Can anyone spot any product placements on our blog?

Drink, listen & learn

I was just checking on iris's website, the agency we had our first placement at and discovered they have this most wonderful thing going on next week.

'Dry and drafty lectures have given way to inspirational talks and, er, draft beer. Monotonous tutors have been swapped for splendifferous speakers.'

They call it Under the Influence and it's a day – Thursday the 12th of April – where they gather a huge bunch of speakers from all the sweet disciplines such as creative, planning, digital advertising, graphic design, trend watching and more. All these people will speak about their stuff in four pubs around Borough Market, London Bridge. Check it out on their website and make sure you register yourself for coming along if you fancy – it's absolutely free, even some beers are. We'll be there.

ps. we're off for easter & we hope everyone will enjoy this long weekend!

A month in covent garden

No tea break for us – we just started a new placement at Beattie McGuinness Bungay on monday and will stay here through april. We've met Dominic, a senior creative here at BMB, at a producer company party where our friend Max invited us to. After a bookcrit in Feb they offered us a four weeks placement, yay! The usual desk impression this time in black and white, almost.

Auf wiedersehen Grand Union!

Friday was our last day at the Grand Union, we enjoyed it a lot although we felt two weeks were too short. We couldn't stay on since we agreed to another placement a while ago. We would like to thank James & Stu for getting us in and taking care of us, we had a great time there and learned a lot (but not enough!) about good digital advertising.

Young creatives doing it all *Part2*

We've reported on the YouTube video contest for Buck's 3rd year students. Now I've heard back from their (and my former) tutor Julie Wright that Mother looked through all the movies and decided, almost. Unlike we thought that the winners will be determined by the most views – Mother's creatives rather rated them creatively. The outcome: a tie between these three:

• The meat off
• Belly Dancers
• Cheap Thrills (not featured on our blog before)

So these three creative teams now have to impress Mother in order to determine the placement winner, how? We're left in the dark but we wish them good luck! I'm happy that they didn't go by most views since this can be manipulated easily, as discussed here.

Grand Singing Union

The agency is going crazy about singing at the moment, everyone is getting in shape for the SingStar presentation tomorrow. We're trying to contribute something as well, so we work on ideas and stuff. Our desk is very tiny (bad) hence it looks always busy with only a few papers on it (good).

When an idea recession hits us we tend to look very desperately at our tiny desk and search the walls for inspiration.

Since the best way to help seems to be singing we are left with no other choice than sing along – Val enters the agency’s history with the lowest score on SingStar ever (I think it’s because of Kristin’s voice in the background!).

To enjoy more wonderful Grand Union madness visit their wonderlicious blog littleunion.

Also - check out www.flickr.com/photos/debauchee/ for much more impressions from the podfight last week. Very nice pictures there, can anyone spot the one with us?

Podfight

“8 teams, 1 winner! You decide who lives & who dies!”

Yesterday night the first official Podfight took place in London/Shoreditch. It was an unbelievable spectacle - full of crazy people ready for this big battle. For those who don't know what a podfight is - I'm gonna explain the rules quick: 9:30pm and eight teams are competing against each other in four rounds (for the first time). But there are only two teams fighting in one round at the same time. Teams are chosen randomly. Each team plays one song alternately. After five songs from each team the audience has to decide which team they want advance into the next round - so you have to make some noize! The loudest one measured, was 120dB. Guys, 120dB that's louder than standing next to a jack-hammer. And it goes on like this till there are only two teams left. Musicwise there are no rules, a energetic drum n' bass song is followed up by 'I'm a barby girl'! 2:00am and we have a winner - M.I.A. & friends, actually I am not quite sure, later it became just a great party with bizarre music. Anyway, if the Pods are fighting in your town next time, don't miss it! This was like the best party in London for us so far. For more infos, the line-up and maybe pictures visit their myspace page.

Nightmare dentist

Today I am alone at the Grand Union. Val flew out to Germany this morning to get his teeth done. I just hope everything worked out well and the 'hey what do you think about having soup for lunch today?' period is over. Even Pret only offers 5 different soups to choose from. Well. In the meantime I was finishing stuff off for EST, Energy saving trust and did some concepts for Sony Singstar. It worked out quiet well as I was working together with Stu from the GU. Val, get better sooooon ;-)

P.S. The Grand Union welcomes the two new Playstation3's on board

Book naming

Just received this email from Siobhan, from NABS. Sounds like fun we thought after reading it and gave it a very quick fifteen minutes brainstorm. Here the first results, some pretty random, some not funny at all and most of them quite sad. Sorry. Here's the stuff. Any thoughts? Ideas?

• Out of the frying pan into the fire
• How to make good tea
• CD, Abbreviation for Compact Disc, not
• From Z to A to G
• The last warning
• Adadadad
• Mummy, where do ideas come from?
• Get the skills to pay the bills
• No mercy
• The last great mystery
• Selling is okay. Start with your Grandmother
• Learn to fail

Back and alive

Ah, it feels good to be back again after our long break. On Monday we started our first digital placement at the Grand Union - so far it's been wicked. The agency is mid-sized (we're still counting people) and located in Notting Hill. The whole bunch is nice, we'll get to know more and more people - mainly in the kitchen - we have a challenging brief and we're getting used to know our enemies - banners. Two things to know about this placement:

1. Creative digital advertising can be very very good fun
2. Making tea is essential for making friends

Now. Lots of stuff on our to do list, we have to catch up with lots of people, write lots of emails and get a lot of stuff done. Phew! Let's start.

Sayonara

Our placement at JWT has come to an end after seven weeks. We've been working on brands like After Eight, Kellogg's, Rimmel London, Kenco Coffee, Benadryl, Milky Bar, Sunsilk and Aero. We learned very much, we went to a shooting, we had lots of free chocolate and met a big bunch of friendly people - a good experience overall, thanks a lot! After such a big agency we'll changing to something smaller.

First we'll take two weeks off though. Kris is going on a trip to Tokyo and I will be traveling around germany a little bit.

We'll be back on the 19th of march to start a two weeks placement at the digital agency Grand Union. Getting hands-on web experience, yes we're looking very much forward to that! I'm hoping that Kris will take time and post some nice pictures from Japan on the blog, if not you'll get a proper review when we're back in two weeks time.

Young creatives doing it all

What do you think, what would young creatives do for a placement in a hot London agency? More than you imagine. They would pick up a chewing gum from the street to chew on it, dance on the street with a face painted on their naked belly, dress up as a granny and jump around in a retirement home or they would even pull a shoe lace through their nose.

Here's the deal: Students from the 3rd year advertising course from Buck's university are competing against each other for a placement at Mother. The teams have to make a short video and upload it on youtube. The video which gets the most views will win the race, and the team can enjoy the placement. Sounds like fun. Underneath are most of these videos, we'll update this post when new links will arrive from their tutor in our inbox. Have a look at them, and if you like any, pass them on.

• Living with Pro Evolution 6
• Party Popper Russian Roulette
• Kissing a gran
• Up her Nose and Out again...
• The Magic Number 10
• Chew it
• Belly Dancers
• Fit Granny's
• My gran complaining about pigs and ham
• Panto montage
• Lift giving birth
• The meat off
• Cardboard box game
• How to look hot on the dancefloor

What's your favorite so far? Did you do any strange / intersting things in order to get a placement? We're curious, tell us!

Russian 1/2 year celebration

Today is a wonderful day, the sun is shining in London, it's slightly warm, we think about summer already and we have the taste of vodka in our mouths. We went to short trip to russia yesterday, just for a couple of hours. We had drink (and dinner as a sidedish) in the Borshtch n' Tears russian restaurant, with our friends Marco & Daniel. Usually real russians don't go to a restaurant in order to eat or drink - they do this at home - they go out to celebrate, dance like crazy or swing around the chandelier. So did we. Our reason was that Kristin & Waldemar have been a creative team for more than half a year now and also came to London on this day, six months ago, the first of october.

The food sure must have been good, but we don't really remember. Only by looking again on the bill today we found out what we had, and why we cannot remember, all this vodka - Nazdarovye! We shall drink to another six months!

After looking at the bill we needed another vodka, we all spent to much

Name Variations

Krisn
Kriston
Kristian
Kristen

Wakdemar Wedgelin
Waldermar
Valdemir
Miss Waldemar Wegelin

Confession

Found on Brighton Beach last sunday

When you rolled into my life, you really hit my heart and took everything of me, and of my room, and my garden, and my friends. Together we grow big and bigger and I am sure... we gonna roll on till we are old and gray.
I love you Katamari.

Murder!

What a mess...

Da Fresh post-it fruits from our desk

Any similarities with actual persons are not intended, maybe.