Tuesday, April 10, 2007

What is he drinking?

Good morning London. After this long weekend I just stumbled across this video about product placement. I'm always quite aware of brands in movies but this one points it out very well. My favorite 'branded' movie has to be Zoolander, it really made me drink evian, weird! For more information about movies and the brands in them check out brandchannel's cameo section.

Can anyone spot any product placements on our blog?

1 comment:

Freddie & Hollie said...

Absolutely fascinated by product placement. I reckon it's one of the best ways to advertise. I know it's frowned upon and all that but it's just great. When it's subtle enough, you don't even know you'r being advertised to... you just think...mmm i want a coke. In facrt I actually upgraded to Jame's Bond's phone. There a section in Casino Royale. Ten minutes of pure placement. He was driving a ford whilst checking his phone and uploading crap to to his Vaio!
I still rate it however. If you can advertise to someone without them knowing it. It's good. BMW did those films for the Z4 (John Woo directed i think?) they were about 30 min long. But great action stuff.