Wednesday, November 29, 2006

Sex sells!

Last week I brought a jacket to the cleaner when I saw this poster. Can you belive it? It's standing there in the shop so lonely and it looks all yellowish – funny. Pay attention to the art direction...
After seeing this ad, I really want to buy the Escort Carpet Care now. Sweet haircut, cute girl. Give me an email if you want her number.

Tuesday, November 28, 2006

Roof Sex

Seen yesterday at Short & Sweet it might be perfect to start a tuesday in a good mood – enjoy! It's done by a young director who calls himself PES, check out his website for more sweetness. By the way: This video is definitely safe to watch at work, but please make sure to wear headphones.

Friday, November 24, 2006


Right after the Drugstore we started yesterday at pd3, an agency near Old Street. A little part from their website says

"Authentically creative people do not (even under torture) want a job. They will work with you, but not for you. We let our teams create ideas in a free-range manner and the end result is not that of a typical ad-land battery hack. We work with people who think without fear...of a boss...or a retainer...of an atom bomb...or even what their peers might say about them. They write books, launch mags, play in bands and do stand-up comedy. They are forging culture, not leeching from it. pd3 is a co-operative for these creative misfits. (Or, as our landlord calls us, a talent brothel)"

Sounds great, and it is. The first briefs we're working on are open for everything, it's big fun so far. Unfortunately Kristin is not here today but she'll be back on monday.

Drugstore Adieu

After two and a half weeks we left the Drugstore on Shoreditch High Street. It was a brilliant time, we really enjoyed the challange of some hard briefs but were glad to do some good work! Thanks to Russ, Ben & Marc for letting us stay – We learned a lot from them. Check out one of their really fun projects right here.

Wednesday, November 22, 2006

Studio52 *unfurnished*

I spent some time today to design a flyer for our party. Since I finally found a home in London in a brand new flatshare, we will be celebrating this friday at our place. If you would like to join in drop me a line to

Gamble on your commute

We've been quite busy sorting things out, doing work for our placement and our book, Kris is doing some freelance work on the side (nighttime) and I'm taking care of my new flat. So in order to make up our absence we present you this concept. Found as a film on Short & Sweet on monday, tubepoker is well worth to take a look at.

'This is Poker with a difference - cards are replaced by people. Whether male or female, young or old, everyone is worth a certain value. The game can be played by two opposing players on any train with five seats in a row.'

If it's a real thing or something Simon Levene made up for his brilliant short film, find out for yourself and check out
My friends and I played two games last night on the way home. Even if I couldn't stand a chance against Marco's royal flash and lost my change, it was big fun. Try yourselves and pass it on.

Friday, November 17, 2006

Week's over

This week has gone by quite fast. We went to a couple of agencies, including Ogilvy & Mather, BBH and WCRS. We worked on a great brief here at Drugstore and we'll start to work on a pitch next week. Unbelievably I finally got the keys to my place. Yes! I am finally a proper London tenant – I'll move in tomorrow to a stunning apartment near Aldgate East. It took me and my friend Daniel a lot of time to find two other people for a flatshare, but now it's all taken care of, we signed the contract today, and I can relieve my friends Ian, Hannah, Jordan & Bill who were so kind to let me stay at there place for the last couple of weeks – thanks a lot guys!

So before everyone takes off into the weekend relax your brains and laugh about our business with a short but amusing animation of flags of different countries – and the comments a client would make on them. Check it out here.

Tuesday, November 14, 2006

Monday at Short & Sweet

We enjoyed an exquisite fresh line-up of short films last night at Short & Sweet. If someone would like to join in and have a drink with us afterwards – we're there every Monday from 19.30 o'clock on. Location is the Cafe 1001, 91 Brick Lane, E1 6QL.

In order to stay interested we love watching and attending new things, we usually would not look at – or would not know about it. We think: Staying curious – that's one of the key skills in being a creative person.

A cozy place to enjoy some eye candy

Daniel, was curious enough to join in for last nights S&S

Monday, November 13, 2006


Kris: Val, do you know what time it is?
Val: No!
Kris: Beer O' clock!


Last monday we saw a creative team at Wieden +Kennedy, they gave insightful feedback on our work – we learnt a lot from their opinions. They were the first agency who took a little bit of extra time for us. To demonstrate their point on brand strategies they showed us how they work on them. Usually, we come in to show work, we show it, talk about it, and we leave. Thanks to Sam & Frank for the good time. Afterwards, over a drink, we finally figured out the hidden secret of our initials – it was in front of our eyes all the time! Waldemar + Kristin. Spooky, huh?

A snapshot while waiting at the W+K reception

Thursday, November 9, 2006


Hello world!
Yesterday we have been at CHI and met two creatives. I just wanna give you the two most important lines they gave us to think about:
1. Your ads are like advertising, not more, but you have to go through this in order to make something more unique, there is no shortcut.
2. You can do everything! Your book is magicland.
Sounds nice but this means for us to f**king work our ass off!

We are still at Drugstore enjoying our placement. It's getting colder in London everyday now and we are both looking up flights to come home for christmas. Actually we should get presents twice this year because we are half Londonesier now and they celebrate christmas the 25th of december. Fancy that Santa! Don't you think?

Tuesday, November 7, 2006

Promax Charity Challange

On saturday we were invited to present our 30" tv idea for crisiscampaigns we did with iris. Our presentation went good, still another agency won the opportunity to shoot the spot. The best bit was the direct feedback from the jury after every idea. It was a good lesson for us, and I do love failure, as long as we can draw something from it!

Thanks to Russel for illustrating the storyboard so amazingly well! We really do like this TV idea and will work a campaign out of it for our book, if you would like to see the script, invite us over.

We need to improve on our presentation skills

The iris-crisis crew discussing the challange with a beer

Storyboard in the making

D&AD President's Lecture: James Jarvis

Last week we went to listen to James Jarvis in the Peacock theatre. Thanks to Gemma from Kendall Tarrant who had two spare tickets and we were just at the right place at the right time to get them, cheers!
Jarvis is the creator of the potato heads and his name should be familiar to anyone who is into designer toys. One of his very first toys is Martin. I really liked listen to James telling about how he struggled to decide on what helmets the policemen in his potato head world should look like.

Creating characters, the worlds they live in and toys people like to have in their homes – that's how advertising should be! We need to aspire stuff that we are proud of and that people actually enjoy. Did you ever felt like ripping your student bookapartt and starting from scratch on? Mmmmhhh... *rip*

James loves the process of drawing and heshowss us

Whole worlds created for the potato heads

Monday, November 6, 2006

First day at Drugstore

Today we had a book review at Drugstore in the tea building. And surprisingly they kept us here straight afterwards. So 30 minutes later we sat at our new desks starting to work on the first brief. Coool!
Starbucks office adieu, see you again but hopefully not that soon.

Sunday, November 5, 2006

Last week...

...was a tough one! We went to see Saatchi & Saatchi, NABS, Fallon & Kendall Tarrant. We called many many people, and it seems that this week is going to be even more exciting. We're seeing St Luke's, WCRS, Drugstore, CHI and Wieden + Kennedy. We're trying really hard to get a placement and we started improving (?) our book after some eye-opening feedback from Micah, one of Fallon's creative directors – thanks a lot for this!

We had a pitch presentation for iris this saturday, but I need to find my camera cable first to show you some visuals before writing about it.

Thursday, November 2, 2006

Our new office this week

Not being on placement means not having a proper place to work. This sucks. So does living at Starbucks, I am hooked on Caramel Macchiato and Kris is shaking after her sixt Latte ;)

Can anyone give us some good tipps for places for creative work in London? Starbucks on Oxford Street (the one in Borders) seems like a good meeting place for junior creatives, we always see teams of two sitting and working on their books. Why? Do they put something in that coffee or is it just the cozy atmosphere? Well, it's not THAT cozy, since it's always darn crowded and too loud to make phonecalls to agencies.

Working at home sucks just as much, since you get distracted more easily. Mhhh, I'd better get myself another macchiato...

ADC - Wooohooo

Good morning! Kristin won an award at the ADC (the D&AD in germany) for her BMW poster work. Thats good stuff! Check the whole results here.

The line reads: Natural Enemy