Lick it good!

We had a tought brief today, the strategy was 'making it sticky'. Both of us gave our best in order to envelope all the christmas cards, Kristin's tongue got dry after the first 200 so she had to water it from time to time. We succeeded in the end! Everything's sealed.

A present for Xmas?

Christmas is coming up, time is running away – we still have loads of work to do. We promised ourselves to have a few new spec campaigns ready for January, so far we've got some strategies we like and we are about to run them by our favorite creatives. Our placement at pd3 seems coming to an end after Christmas, so long we're still enjoying to work on ambient ideas here!

But just when we were starting seriously worrying about having a placement for January people started to call us with possible offers. We're looking forward to hear more from DraftFCB, the Law Firm, Grand Union and JWT. Could Santa please bring us news about a placement for the new year?

What we're up to now

Our placement at pd3 is going very well, we feel really good here and it's quite busy. Our briefs include the guardian, o2, a museum and several novel launches. The best thing? All of the work is ambient or stunt, so we get well practiced in creating brand experiences and interacting with our surrounding – urban communication.

We got asked to stay here for the next weeks, so that's brilliant. At the same time we try to spend as much of our free time as possible to get a new book together, you can expect some stuff on this topic very soon.

Kristin is feeling half-dead today, since we worked on some strategies for airlines yesterday (in the pub) and it turned into a discussion about fear of flying she could only stand with some drinks, maybe too many? I hope she'll be fine since we have a bookcrit scheduled at TBWA later on. Maybe she will even be able to do the D&AD president's lecture tonight?

Desk at work


View from the back of the pd3 office

PD3

Right after the Drugstore we started yesterday at pd3, an agency near Old Street. A little part from their website says

"Authentically creative people do not (even under torture) want a job. They will work with you, but not for you. We let our teams create ideas in a free-range manner and the end result is not that of a typical ad-land battery hack. We work with people who think without fear...of a boss...or a retainer...of an atom bomb...or even what their peers might say about them. They write books, launch mags, play in bands and do stand-up comedy. They are forging culture, not leeching from it. pd3 is a co-operative for these creative misfits. (Or, as our landlord calls us, a talent brothel)"

Sounds great, and it is. The first briefs we're working on are open for everything, it's big fun so far. Unfortunately Kristin is not here today but she'll be back on monday.