Weekly campaign – Innocent

We had our first couple of days at the Bank and there are some great briefs on our desk. After dark we sit down and get out the special pens to work on spec work for our portfolio. And we decided to post a new campaign every week. It might not make the book, maybe it will be in a very early stage or whatever but it's gonna to be a good exercise, right? Right! So here's the first campaign, a quick one.

Fuck Green

In june we wrote a paper for the account planning school of the web on HUMMER. The strategy we drew out of it was 'Fuck Green' which we made into a poster campaign. Here we go.

We thought about reworking it for quite some time, and found a different route on the same strategy. We're deciding which one to pick up, to refine and expand. Opinions?

makeryanaircheaper.com

The amount of feedback we got for Evian was fantastic, we really appreciated all the comments. We'll let you know how that turns out. In the mean time here's another thought for you guys to mull over when you have a spare sec. What do you think folks?

L'eau de vie

A work in progress idea for our book. We've been turning it around in our heads and on paper for the past couple of days. We'd appreciate your comments on it. What are your initial thoughts? What do you get out of it? etc…

Cheers!