Monday, April 6, 2009

Cut & Paste

On Saturday I made my way to Elephant & Castle to attend this years Cut & Paste. It's a digital design tournament with three categories, 2d, 3d and motion design. There are several rounds and the competitors have a slot of 20 minutes to design something that fits the given theme. The briefs they get were quite open like a record sleeve that's 'tongue in cheek', or a billboard about 'tough love'. It's interesting that the design process, which normally is quite intimate and happens behind closed doors, is shown so transparent to everyone.

It's good fun to have some beers and watch the designers on the stage sweating away trying to rock the show in this ridiculously short time frame with a genius idea. The crowd is cheering for their favourite competitor while the DJ plays a matching tune – it's designers performing on stage like rock stars, a great concept.

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