Six weeks at Lowe

We had a brilliant last Friday at Lowe, cheers fellas. Today we've been reflecting on our six weeks there and here is what we walked away with. A big thanks to everyone at Lowe, Take CARE.

• Considering how much effort goes into coming up with an idea, we've learnt it takes just as much, if not more, to hang onto it. We've learnt ideas don't take care of themselves and although it would be a lot easier to just let them go, it's just not worth the agony after. Note to self, take care of your work.
  
  
• We were surrounded by truly brilliant creatives and it was really easy to feel intimidated but you just cant afford to let that happen. For one, they'll never know who we are and more importantly, we won't know them. It's important that we make the most of these opportunities and these people. Pick their brains whenever we can, wherever we can. We learned more in five minutes chatting with Lowe's creatives than we did in a whole day spent with a brief behind our desks.
  
  
• Fair enough, getting stuff run was great, but it wasn't brilliant. We crafted work to tick everyones boxes - and forgot about ours. Granted, that got us from A to B, but in the long run it's not something we'll be telling the grand kids about. So now - we'd rather focus on doing great work rather than getting work out.
  
  
• One thing we noticed was, we spent ludicrous amounts of time 'answering' a brief only to have the solutions skimmed over. It was strange, but the ideas that got the attention were the ones, that were a little whack. Lesson, don't stick to the brief, or you might miss out on something.

Orphanage, Ranch or Cave?

There are a few moving desks at the agency at the moment and we’ve been jammy enough to be given our own office. Granted it’s probably only for a couple of days but what the hell, we say make the most of what you’ve got an all that! So in celebration and to make the blank walls a little more interesting we thought we’d name our temporary abode. Below is what we’re thinking; what should we call it?

Name our office

Jai & Wal's thought bubble
The meadow for free range pencils
Shoehorn ranch
Recruitment office for brain cells
Frankenstein's spare parts
Magic cave of nothingness
Jai & Wal's orphanage - the place where
lonely ideas come to grow up

Results

Step by step

Today we signed off our first ad as a creative team. Last week we've written a trade press ad for John Lewis here at Lowe – it just got approved by the client. Given the restrictions we were still able to put in some sweetness in the headline and are quite proud of it. It is a beginning, a first step – Yay!

The Lowe Law

Two weeks at Lowe has gone by and like always there are times we are overly busy and times we have a spare minute to post, so we seize it. It's very interesting here, we like the agency, there is great talent here and the client list promises good fun. We've been doing lots of writing on John Lewis and exciting brand work on Saab.

One thing we cannot miss out on sharing with every young (and old) creative out there is this sheet of paper which greeted us here on the first day. It told us straight what Ed Morris, the Creative Director of Lowe London expects from a junior team. We like this approach - it's inspiring. More placements should start with a manifesto.

Advertising on the BBC

Just a quick one today peeps. We wanted to let all you ad hounds know of a new TV series called The Hard Sell starting today on BBC4 at 10:30pm. This evenings topic is sex and advertising. Sounds like one to Sky+. Anyway, we found out about it at work as Ed Morris our CD is appearing on it, alongside Sir John Hegarty and the like. Set your reminders and tune in.

First day at LOWE

Today we had the day of the snap at Lowe. We started at 10 and caught a delicious breakfast just before at a caf in wonderful South Kensington. After arrival we were shown around the place and met some familiar faces, people we've met before, randomly of course. We spent the first day of our placement connecting our brains to this place and working on our first brief. More to come.