Thursday, November 5, 2009

Bring it to life

The new ad from Guinness drops the 'Good thing come to those who wait' line and introduces 'Bring it to life'. I don't know about the strategy, it's seem more generic than the previous one, but maybe I'm missing a point. Yet the ad itself and the storytelling within it is stunning. By AMV/BBDO London.

7 comments:

Anonymous said...

That's a pretentious ad that means nothing and tells me fuck-all about the product.

Anonymous said...

@anon 11.25am If anyone is sounding pretentious, it is you. "It means nothing and tells me fuck-all about the product." I'm surprised you've not said 'Its not as good as it used to be.'

Wally, what do you mean you more generic then the last one?

"Good things come to those who wait" resonates with the product.

You can learn all you want at Hyper, but you can't teach a chin strap new tricks. If ya get me home boi?

Rabbit

Anonymous said...

It's a weak idea, that most creatives have had for nearly every big brand they've worked on, that's had a huge budget thrown at it.

Hate it? Yes I do.

Anonymous said...

it is pretty shit. looks amazing dont get me wrong, but whats it all about? Really?

Anonymous said...

Underwhelmed!

Anonymous said...

Well i actually like it - it might not be up to the standard of noitulove, but it's different and i'm bored of good things come to those who wait

Anonymous said...

This is just Creatives creating work for other creatives to admire....basically industry porn.