Wednesday, July 13, 2011

Victors&Spoils workshop

A rather fun experience in Cannes was the Victors&Spoils workshop with John Winsor. They are a new kind of creative agency based in Boulder Colorado that is based on Crowdsourcing creative talent. They organized their workshop so it would demonstrate their business model and creative process. They've set a creative brief for all participants: Come up with a print campaign that encourages condom use in Cannes during the advertising festival. People could work alone or in teams and submit their ideas to the V&S website while creative direction would be provided remotely from Evan Fry from Boulder.

We had a go at it and submitted three different ideas, and the first one seemed to click instantly with them so we took the first place alongside Moniq Gonzalez from Mexico. The prize – a 1000 euro tab at the Gutter Bar. It was a clever demonstration of what Victors&Spoils are about and we had fun with the workshop and of course afterwards. Below our winning entry.

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