Sunday, December 23, 2007
Thursday, December 20, 2007
Tuesday, December 18, 2007
'This is it. The major casting call for all of the best of the best. If you don't know if you are the best, apply. If you can tell a good joke, apply. If you can use proper toilet etiquette (see below), apply. If your mom thinks you are handsome, apply. If you are a designer, a writer, a creator, a thinker, apply. Take a risk and the payoff could be huge.
This just might change your life.'
Monday, December 17, 2007
Who is it? We'll tell in January. Three more days at Publicis and then off to Germany for 'tis season's Christmas.
Thursday, December 13, 2007
First, the latest work for Burger King from Crispin Porter + Bogusky, asking themselves, what would happen if BK would discontinue the Whopper? Captured with hidden cameras and very amusing (although I am curious if all reactions are completely genuine), see the video at www.whopperfreakout.com
Next up is such a simple yet fantastic idea for SIXT, a car rental company in Germany. Jung von Matt used Google Ad Words to communicate visually via ASCII art. Brilliant! See it in action here.
A holding page for a new advertising start-up from youngsters Leo & Jo who just left Saatchi & Saatchi New York. Contagious communications, I'd love to enjoy this one interactively, mouse over manually to let more mouths speak – still great!
Oh and not to forget, as a bonus, the new clip from Lean Mean Fighting Machine, a very sticky song. Demphones, demphones...
Wednesday, December 12, 2007
Wouldn't it be logical for them to make a campaign to save the earth and stop climate change. Keep the planet cool so they can continue heating. Cause it's the best for the planet, for the people, and for their stakeholders.
Monday, December 10, 2007
Thursday, December 6, 2007
Or am I beautiful because my work is beautiful?
It's probably a little bit of both.'
Wednesday, December 5, 2007
The second campaign submitted is a rather fun one, it's targeted more narrow, towards mothers. I'm curious about this one :)
Tuesday, December 4, 2007
I am with this one.
Watch it here, on bestadsontv, the quality is far superior to youtube. Done by creative team Tom Ewart & Dave Sullivan from SHOP London, does anyone know anything about this place? First time I hear about it. The spot is directed by Harmony Korine, who's most notable for his screenplay for Kids, at the age of 19.
Friday, November 30, 2007
Tuesday, November 27, 2007
I received the D&AD Workshop Brief. It is for 'As Nature Intended', an organic store chain in, located mainly in London. Does anyone have a clue who've set this brief?
I am kind of annoyed by it, don't get me wrong the brief isn't bad. No, the brief is alright in itself. Here are three products/brands that were used to set the last three D&AD workshop briefs:
- Ford Focus Flexifuel, a car running (partly) on renewable resources
- Government campaign to fight CO2 emissions made by cars
- As Nature Intended, an organic, and green store
Anyone sees the pattern? I'm getting a headache from this greenness. What to do?
- impressing an art director with a package design
- london christmas placement
- creative things to do in london as a single
- image of alex bogusky
- creative night out in london
- source of a book tightly shut is but a block of paper
- lick creative london
- cool cultured stuff "to do" "in london" the evening in london
- buy kazakh art
- amazing quality paper ideal for business cards in london
Thanks G. Maybe I need to write some posts to inspire singles in London, we'll see. My tribute to you Google, two print ads I did back in university – just for you:
Monday, November 26, 2007
It's free and it sounds like good fun, there is also a placement at M&C's at the end of it for 'the most promising people'.
Friday, November 23, 2007
Tuesday, November 20, 2007
Responsible for the concept was Swedish agency Family Business, well done. although I must admit the the web experience isn't really flawless, it took eight hours until the email arrived with my blog code since they seem to check all the videos pre-release – also the webdesign, especially the html email isn't reaching the standard Absolut Vodka usually sets.
Friday, November 16, 2007
A month has gone by in Publicis Dialog/Modem now and I had the pleasure to work on two pitches. I also got offered to stay for another month, yay. In the beginning it was rather boring to be honest, I had a lot of briefs not involving creative, but design. The situation rectified quickly and there are some interesting things on my table now. The work load is pleasantly balanced between online stuff, and fully integrated work and the old bit of design in between, to keep the skills fresh.
Other exciting things are happening as well – I'm hitting the streets again with my book. Curious, what will come out of it.
Thursday, November 15, 2007
Unique drawing styles everywhere. The art teacher gave everyone advice which helped a lot. Graham (red shirt) very much enjoyed the evening, and kept drawing only hair. Interesting.
I haven't been doing life drawing for quite a while now and it was refreshingly great – I can only recommend this to all art directors.
The outcome was astonishing.
Of course we went to the pub afterwards, free drinks inclusive! Thanks to Three Blind Mice who sponsored this event.
Graham (right) was picked as the art teachers favorite and went home with a bottle of exquisite champagne. Earned I say. I liked the drawing on the left as well.
Craig was the one started it all, thanks to him for this brilliant evening.
Friday, November 9, 2007
«Time for a brief Religious Studies lesson:
One of our gods was exiled from his kingdom for 14 years. Nearing the end of his exile he defeated a bad guy, freed a nation, which is now Sri Lanka and rescused his wife. On his return home to show him the way, people from his kingdom lined the path with 'Divas' indian candles. This was to light his path home. And his return was today, so we call it Divali. Its the most religious day of the year for us. So on these days Hindus all over the world light divas in their homes, give gifts, charity, visit loved ones, light fireworks and pretty much party hard in celebration of good over evil, light over dark. It's very special.
Tomorrow is new year for us. So we visit the mandir (temple) and all our elders and ask for their blessings for the coming year.
I want to go to India one day to experience this. I bet its amazing. There's more but that's for a proper conversation.»
They are celebrating Light and good over evil, a wonderful and spiritual thought missing in the western culture. Thanks Jai, I'm looking forward to this conversation.
Monday, November 5, 2007
For preparation, I started already by labeling ALL the previous posts, so readers can navigate quicker through the content, even I have to compromise my dear un-usability for that.
What seems to be another interesting project evolving is How I got a Job in Advertising, a creative on it's way to a job in the idea business. Both podcasts are from the states and it gives you a glimpse about adworld over there. In between I'm chilling with Lounge Radio, fantastic music. What do you listen to? Are there any British creative podcasts? Enlighten me, please.
Tuesday, October 30, 2007
It's like being 25 and having an idea what advertising is. Frankly, I shouldn't have an idea what advertising is. And I shouldn't care about finding out.
It's the hardest thing to obtain the view of a child again. To forget the textbooks and stop being a schoolboy. I'm not talking about going cold turkey on campaign magazine. The key shall not lie within ignorance but rather in an open mind for other things. Seeing more, and most importantly doing more. Not thinking, doing. Stuff. Whatever. But doing. Let's see where that takes me.
Sunday, October 28, 2007
Thursday, October 25, 2007
I have never written about a movie, I never intended to – there are enough movie review resources on the net. Yet there is Emir Kusturica, a director of sheer brilliance who made my single favorite movie picture – Black Cat White Cat. There is nothing else playing in a rectangular shape that can lift my mood into such joyous heights.
Every scene is packed with vitality and music, a purely beautiful combination that is, for me, Kusturica's trademark. The characters are escorted by a gypsy orchestra during all possible situations – old school portable music I say. A spectacle of absurd but amusing characters that has to be experienced with a Hollywoodless open mind. There was never a movie I thought about countless times and dreamt of watching it again and again. See for yourself, to get yourself in the right mood listen to Bubamara, the musical theme of this masterpiece that offers unequaled opportunities. You won't forget this melody after watching Black Cat White Cat.
I do not want to link to a trailer, as I don't like these short summaries of film in general, mostly they are unworthy – especially of this movie. I would not doubt that after this on screen performance you feel the urge to go o a journey and explore more of Kusturica's work, as there is way more to discover about this artist.
'This is the beginning of a beautiful friendship'.
Wednesday, October 24, 2007
Agencies and their own websites, that's a difficult combination. There are great articles about this topic, read about digital masturbation on webink.com and here on the reasons why you shouldn't ever let an ad agency make a website. We'll see what Publicis comes up with.
Meanwhile, in the last couple of days I helped Nick & Lex, a great creative team, preparing bits and pieces for a pitch that happening pretty soon. Exciting, as pitches always are.
Tuesday, October 16, 2007
Monday, October 15, 2007
It made me laugh, since I used to play World of Warcraft back in the early days of the game. Nothing ground breaking though. Wieden+Kennedy Amsterdam used the Grand Theft Auto look for it's brilliant Coke spot and set the first step in this direction. Games in ads – a concept to use a world familiar to the audience to tell a story. The flip side – ads in games, or adgames is also well represented – the Burger King games who've won Titanium Gran Prix at Cannes this year for example.
I preferred 7Up's game with Cool Spot from 1993, they didn't need an agency to come with the stuff back in time, the only thing they got for it was 'Best Cartridge Music of the Year'. Anyway.
I consider video games as the ultimate media, the best way to tell something and engage. Why? Let's see. If TV ads are to be considered old media, and Internet is the new revolution then movies are old hat and games are the way forward. Unlike films which tell a story to a passive beholder, games have the ability of interacting with the audience and tell the story in much more engaging way.
Wait, aren't games more about jumping from one platform to the other without falling down to be eaten by the pink giraffes? These times are long gone. There are games telling epic plots, the game series Final Fantasy had several main protagonists falling in love, experiencing adventures and dying – an emotional journey for the player – only squeezed by the pixelated faces with three expressions. Yet granted toady's technology flashing by as fast as a rabbit on speed, games can already keep up with production values of movies, the quality of sound and picture is amazing.
Take a look at Bioshock, a game experience taking part in 1960 in a fictional underwater dystopian city built on the mid-Atlantic seabed. This game is full of tension, great music score, intelligent dialogs and a story that draws you in from the first few minutes and forces you to take moral decisions later on in the game that effect the whole shebang. Watch the trailer here.
It is time that a brand makes a serious game, driving around in a pocketbike racer might be fun for a while but so much more is possible. Will we see Cadbury's 'Food Sabotage' or Apple's 'iAdventure'? Will we see a new type of creative agency emerge? One that specializes in telling the story of a brand in an epic game? Boy, I can't wait. I'd love to be a creative, responsible for making a great game for a brand. BMW could follow up its film series by asking different game developers to create a game with their brand, mmhhh…
Wednesday, October 10, 2007
I'm thinking of setting up another blog dedicated to the development of a new creative portfolio. A blog that would establish a platform for an interactive online portfolio review.
It would start with the choice of brands along with the first thoughts. It would contain relevant research and links for the chosen topics. Propositions, strategies as well as first creative ideas would come next, followed by executions of the thoughts and media thinking.
During this whole process people are invited to leave comments to improve the ideas or point out weaknesses. The blog could function as documentation of the work in progress. As an application tool it shows one's thinking and what happened between the first idea and the finished campaign.
Of course there are down sides to this idea. Would people comment? This depends on the quality of thinking and the consideration of improvements.
Does this makes sense?