Wednesday, April 30, 2008
Thursday, April 24, 2008
Wednesday, April 23, 2008
Ninety minutes filled with darkness, laughter and obscenity left us entertained and our souls stained with macabre joy, greedy for more. In their words: 'Only fools and idiots are optimistic'.
Tuesday, April 22, 2008
The agency's in Kensington Village, the office seems quite isolated, but that's quite nice as it has it's own outdoor area with lots of green, benches and pigeons; fab for those rare sunny hours. On the inside, it's feels really chilled, light and spacious, and not like a big agency that's a part of the Publicis machine. In fact there's just enough space for some after hours football, maybe we'll give that a go.
We're working hard on every brief and eagerly waiting for our reviews. That's what this placement is about. We want to be better than the other teams, the ones on placement, and the ones with jobs.
Friday, April 18, 2008
Wednesday, April 16, 2008
Found on Kitsune Noir through Notcot
Monday, April 14, 2008
On Friday, Leo Burnett was great and gave us the day off so we could attend the wanted ads awards here in London, held by the Newspaper Society. The purpose; to gather talented young creatives from all over Britain, put them in a sexy building and let them compete against each other for one day. Delightfully this day started off great and was pleasantly sunny as we arrived at the London Art House in Islington, a great location we must say.
We were virgins to this event but some teams had been coming for the past couple of years. A few minutes after 9:30 the arena was filled with 24 creative teams, the highest number of participants ever in it's six year life. The conditions to participate were, you need to be a creative team and work in the advertising industry for no more than three years. Most of the teams were in their first jobs, with only a handful still on placement, like us.
We bumped into lots of familiar faces and even more new ones. We were quite glad to see so many people from our course, the new bucks university.
Tanked on Coffee we gathered in the main room to get briefed.
Al Young, the Creative Director of St.Luke's took the creative lead and introduced us to the tricky part of the brief: local media. The brief was set by Vodafone, we had to come up with an idea translating their existing strategy 'Make the most of now' into local media to communicate closer to the target audience. We were the keenest kids in town, right on the front row. During Al's brief speech he told us that we were here to win, like gladiators, to defeat and to kill (well not quite), but you get it. The eager competitiveness of this event was the best thing about it.
Armed with pens, pads and the brief under one arm the creative teams then spread through the building, every team was assigned a place.
Our spot was 'the Art Studio', we were sharing it with Imogen & Lianne from McCann-Erickson, Manchester.
It was a race against time, with ideas and moments flying by, we jotted down our initial thoughts and then worked on further. Although the seating was comfy, Wal strangely dropped on the floor to search for inspiration on the ceiling. The minutes pretty much ticked on in the same fashion. We had five hours to come up with a campaign idea to fit the local challenge and like most teams we used and needed every last second.
At 4pm the work was stopped and the teams rushed down for their well earned break before presenting their ideas to the groups of judges. Everyone was stressed out as the pressure was high – everyone wanted to succeed.
After presenting we spent the time waiting for the results with calming beer and nervous chatter.
The break gave us a second to catch up with a few mates and take some snaps. Here's James & James & Jai & Wal. They're great guys and are currently on placement at Lowe, they work in our former cheese factory office.
Next the announcement of the winners. Short, sharp and straight to the point. Naturally it left most disappointed but the two winning ideas totally deserved it, they were quite brilliant. Sadly none of them was us but hey there's always next year, a great day like this deserves a second try.
Congratulations to the winners, Miranda and Zoe from LeanMeanFightingMachine and Enrique and Borja from Mother. Even crestfallen about not having won we agreed that their work was great and earned them the prize: They will attend the European wide competition, which will be held for two days in Stockholm in a months time. So fingers crossed for our UK teams! Go on guys make us proud.
After a couple of hours things became hazy and the photos blurry, good times. It was a great learning curve for us and can't wait for next year.
Wednesday, April 9, 2008
There I met Brett McKenzie, chief writer for ihaveanidea.org. He's one of the guys responsible for Portfolio Night, which is happening for the second time in London this May. The last tickets were sold yesterday and the list of creative directors is still growing.
Brett and Ray are blogging about the D&AD judging week at ihaveanidea.org/live, check it out for the latest stuff.
Tuesday, April 8, 2008
Wednesday, April 2, 2008
Carb Free Creativity – http://carbfreecreativity.blogspot.com/
Big G and Digital Roy, two young creatives from glue London are writing this fun blog about random geeky stuff they stumble across and some bits and pieces about their sandwich revolution.
Ping – http://lookingforping.blogspot.com/
Conrad and Alex are looking for ping, a creative team studying at Manchester Met, they documented their journey through the D&AD Workshop and share some of their work with you.
All about the Crit – http://allaboutthecrit.blogspot.com/
Rachel Dutton and Debbie Castaldo, two young ladies trying to break into advertising, relentlessly going to crit after crit and reporting back from the opinion front.
Happy Thought – http://happy-thought.blogspot.com/
Matt Squarebrain is a guy with a pleasantly positive attitude. He works at AQKA London and writes about all kinds of fun and thought provoking stuff around our favourite topic – advertising!
The naked Copywriter – http://hayesthompson.blogspot.com/
Hayes Thompson is a freelance London based copywriter bringing us amusing rants about interesting and annoying things.
After the savoy truffle – http://afterthesavoytruffle.blogspot.com/
Chris is from Canada and gives us a peek at what's going on on the other side of the pond. Great read.
Tom's Blog – http://www.tomandmike.com/
Tom is trying to get in, like most of us. He blogs about findings and bits of his work.
Inspyed – http://inspyed.blogspot.com/
Bernd is a good friend of ours, a great art director (he's looking for a copywriter, give him a shout) and posts things that inspire him, and all of us sometimes.
CREAbites – http://creabites.blogspot.com/
Natalie's blog is at the very beginning but we saw her stuff and we think it might turn into a cool place. She's a Spanish art director now trying her luck in London.
Averything Else – http://averythingelse.blogspot.com/
Recently discovered we cannot say much about Adam's blog, besides that he posts lots of work, some quite good work!
Pisspoorenglish – http://pisspoorenglish.wordpress.com/
A copywriter from South Manchester sharing his work in progress and portfolio on his blog.
No More Suits – http://www.nomoresuits.blogspot.com/
Mark Lewis is currently on the Watford course and entered the Blogosphere quite recently, yet we think it's gonna be worth keeping an eye on his blog.
Seemore – http://seymoursees.blogspot.com/
Tom Seymour is a young 3D designer who graduated from St. martins a couple of years ago, now he is working as a hybrid creative at Wieden+Kennedy London. He works on pretty exciting stuff – not to miss out on.
Puh, that'll keep you busy for now. Of course there are lots of other 'older' blogs but we've linked them before. Sorry if we missed anyone new, drop your link in the comments and we'd love to have a look at your blog. Happy lunchtime!