For me, this sounds very exciting. I worked as a graphic designer in Germany, I learned about traditional advertising on internships and freelance gigs in creative agencies in London and now I'm almost finished with my postgraduate course in Interactive Art Direction at Hyper Island in Sweden – and I don't want to be in any of these boxes. I see myself as a creative working with strategic concepts, choosing the media depending on relevance and with the purpose of telling a story in the best way possible.
The Tomorrow Awards are doing a great step of defying unnecessary boundaries and categories. Let's help them celebrating the future of advertising and stop putting ideas into boxes.