Wednesday, June 25, 2008

Door to stupidity

Back in the day when we used to visit W+K with our portfolio we never managed to open the door on the first attempt, consequently we felt a bit stupid. I mean it’s only a glass door with a plus-shaped handle and a buzzer on the right side which once rung informs Holly who then opens you the door to their Shangri-La. Now, normally you would push the door open because that's how doors are opened, but not this one.

As far as we know Wieden+Kennedy has the one single door in the industry that opens the other way.

You have to pull it, sounds simple but it's quite unnatural. Honestly said it was a bit annoying as we looked like a pair of idiots rigorously trying to push a door open when all it needed was a little pull.

Perhaps it’s just us and we’re a bit slow, but we’d like to believe it fits with their motto of walking in stupid every morning.

It’s our third day and we’ve just about got used to it. Now we thought wouldn't it be great if the door had a shuffle mechanism that would always change the direction the door has to be opened? That would be so stupidly great.

18 comments:

Anonymous said...

I visited a city law firm on several occasions whilst working in recruitment. It being my first job, my suit wasn't of the highest quality and seemed to build up an inordinately large amount of static whilst walking. Consequently, on grabbing the metal handle of their posh glass office door I discharged a huge blue spark and caused hilarity among the receptionists as I danced around like a string puppet with pepper in its pants. Embarrassing.

]-[appy Thought said...

Our door is automatic to let you in, but does open outwards also, so if you're not expecting it it can smack you clean in the face. Who'd've thought that getting into the agencies physically can be as tough as getting into the industry!

facu said...

the building catches on fire.

to exit the building, is it faster to run and push or run-stop-pull?

the doors fine isn´t it?

facu said...

door´s --> before you guys jump me.

Anonymous said...

hey peeps...love the idea ;) x

Anonymous said...

I just hope this isn't the best idea you've had so far at Wieden???

Anonymous said...

hows it going at wiedens wal? id you crack the reebok brief?

jeeves said...
This comment has been removed by the author.
Anonymous said...

my favourite wieden ad is where those nike trainers are flying around in that animation and there are birds swirling around it with the song... love something.... hate somone... la la la

Anonymous said...

good work boys...how long you there for

Ed Morris

Anonymous said...

Lets hope the door doesn't hit you on the way out.

Anonymous said...

door rhymes with lexicon

Anonymous said...

How's ur orange balloon doing and what's it called?

Wal said...

it's called CreativeinLondon

gave up on the balloon race though, no time for it.

reebok's goin good ;)

Radovan Gre┼żo said...

what? would you seriously rob the receptionist of this little instance of fun in their dull jobs?

people struggling with the door is an integral part of WK London's culture and so it should be.

jpandtem@googlemail.com said...

Ogilvy's new front door opens upwards, like a guillotine for un-suspecting crit seekers.

Wal said...

i like the guillotine analogy :D

The Oxymorons said...

Hey Wal, hope it's all going well?