We got our hands on a nice little List. It contains the best strategies, young creatives used in their portfolios. Some might recall it, as it's been around for some time now. John & Chris, now a creative team at Fallon, collated this List back in the day, when they used to teach D&AD and Miami Ad School classes. Some of these ideas are pretty fucking great. There's hardly need to see the executions, you get it immediately – and feel the envy. As John & Chris say, all of the guys who made it on the List have jobs now.
For us, it makes a great test. Reduce the campaigns in our book to one line and see, which of them could make it on the List. A relentless way to judge an idea. See for yourselves – could you make it on the List?