Cream '07 retrospect

It is over. It was stressful. But very much worth it. The evening started early with a briefing with the Talent Business at 5 o'clock. The exhibition was formed of over twenty young creative teams or individuals, most of them from the UK but with special appearances from international teams as far away as North America, New Zealand and Australia. After setting up our stand we took some time to go around and gaze at some work. I was very much impressed with the standard of most of it, great stuff.

The exhibition was open to the creative 'public' from six o'clock on, it was amusing – the clock turned six and all the creative teams were watching the doors, tension in the air. The poor guy who comes in first will be attacked from all sides. Surprisingly, it was fine. Many people turned up, lots of creative directors, senior creatives, talent spotters and other important people in suits.

I exhibited with Jai, a copywriter I worked with the last couple of months, as well as doing some campaigns back in university. There were two rooms full of work, we were lucky enough to be in the one with the bar, so lots of people hanging around and looking at the work. Awkward to lurk around your book and wait for someone to talk to. They should have had pictures of the creatives next to the work like last year. We could grab some contacts, so it was very much worth it. Since I was in the cream exhibition last year, I was very happy about the clean stands – good exposure for the work. Last year was crammed, everyone customized their stands and it looked more like a circus. Personally speaking, it felt like there were more people attending last year, maybe that's because of the location being in east London, rather than central. They should have advertised with being close to the shoreditch house :)

This morning we had a first email from a creative director asking me and Jai to come for a placement starting on the 1st of October. Sadly, Jai will not be able to take it up since he's going to take a marketing job on the dark side, the client side. Please, please, let a good copywriter fall from the sky for me, I will do everything for it, I promise…

Anyway, thanks a lot to the great Talent Business crowd including Rory, Davina, Andrea, Anna and co. You gave all the attending teams the opportunity of a great exposure in this industry! Oh, by the way, I've got my powerbook back today – happy again.

(copy) Jai & Wal (art)

Our (almost completely) handmade business cards, people seemed to like them, but were reserved to rip the seal apart since it looked precious, damn.

Our stand + book, I loved the black.