Do you know about the Shelf? It's an UK based award scheme organized by Gary Sharpen & Major Players for young integrated creatives. They set a brief for an integrated advertising campaign to participating universities and choose six teams that go forth to the final – which was yesterday at The Hospital Club. It's a bit like the the through the line alternative to the Cream Exhibition.
I had a look around and found some nice campaigns but in my opinion the work last year was slightly better overall. The Shelf is great thing to get young people out there, but the turn up of creative directors wasn't as impressive as last year – recession? Anyway, the team I favoured won in the end, so well done to Ed & Bryan. The guys do have a website up with their portfolio, have a look at their work if you like.