Do you know about the Shelf? It's an UK based award scheme organized by Gary Sharpen & Major Players for young integrated creatives. They set a brief for an integrated advertising campaign to participating universities and choose six teams that go forth to the final – which was yesterday at The Hospital Club. It's a bit like the the through the line alternative to the Cream Exhibition.I had a look around and found some nice campaigns but in my opinion the work last year was slightly better overall. The Shelf is great thing to get young people out there, but the turn up of creative directors wasn't as impressive as last year – recession? Anyway, the team I favoured won in the end, so well done to Ed & Bryan. The guys do have a website up with their portfolio, have a look at their work if you like.
5 comments:
Really like their Land Rover stuff - lovely approach and TOV.
Some nice work!
Really? I thought it was old fashioned and dull. In fact it's a pretty standard book. No idea made me think 'i wish i'd done that'. Sadly.
the land rover stuff is a nice thought in my opinion. sadly it was done by a team who won a JOB at bmb last year for kia cars. the line was 'less to go wrong'. theres also an ad from the 70's for citroen that does the same thing - a checklist of what the car doesnt have... once again with a similar line - less to go wrong. so on the one hand, the idea has already been done, on the other, the bmb team got a job with it.
the philips stuff is a nice thought though.
Really? I thought it was old fashioned and dull. In fact it's a pretty standard book. No idea made me think 'i wish i'd done that'. Sadly. = Bell end
If its not interactive designers its giving twats a voice.
Mediocre at best.
Unoriginal ideas, expressed through unoriginal media.
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