Phew, lots of comments on here recently. We read all of them and appreciate them.
We started this blog as a team to create a platform for us to keep track of our doings, to keep us looking around, to keep us exploring, to keep us writing & thinking. Perhaps it hasn't worked out as planned. Or maybe it worked too well? At some point a lot of people started tuning in. We think it was around the time we started getting our first placement offers. A conversation with you started. And we've been pretty surprised by it. There's no need to recap what was said on the comments, however it's been a lot of everything. We enjoyed it at times, and hated it at others. It seemed more of you were interested in comments then in the things we were actually writing.
Here's the most important thing we took away from it:
Our book isn't strong enough yet, the strategies could be far stronger. Yet it's nothing new, as we both know that we can do better. For us it's a constant process of improving the portfolio, and never to stop doing so because we'll never be satisfied with it. Admittedly we do slow down at times, as we're constantly doing placements. And they always take priority.
It's tough to work all day at the agency and work on the portfolio at night. Yet that's no excuse. In fact that's the main reason we went for the D&AD workshop in the first place. We wanted to have deadlines for ourselves that we had to keep hitting on the side of agency work. But it turns out that the briefs for the workshops aren't as portfolio friendly as we thought (more on this in a later post).
We need to and want to get better, constantly. All creative teams need to. It's our last day at adam&eve today. We haven't got anything lined up. So that gives us this weekend to work out a plan and refine it next week on where to go on from here. We want to make our strategies stronger, make our book more interesting and develop into a better creative team. From what we can gather hardly any agencies are hiring at the moment. So the only way in for us is to be better. We need to make them want to hire. That's what we're going to tackle. There's no shortcut, it'll always be hard work and it will demand a lot of time. We haven't had the luxury to create a book together at college, so we need to be quicker as well. If you like, stick with us and give us a hand. As long as you stay constructive, you're more than welcome.
It's gonna be a fun ride.