Tuesday, October 7, 2008

The big guys

Let's see what the advertising god themselves have to say about the first job, the portfolio and dedication, all things which are discussed in the thread below. Black Bag, a worldwide creative recruitment agency interviewed some of the finest creatives about a career in advertising. These bits I like best:

“…The only thing I know is that if you want to make money one day, the only thing people are paying for in this industry, is the quality of your portfolio. It’s up to anyone to decide at what moment they want to move for money, but obviously, the more you work, the better your portfolio is. The best one you can get. It’s as simple as that. People will be ready to pay you because you’re the star of the moment or whatever, but at the end of the day, invest in your portfolio and one day you’ll be able to do exactly what you want. You’ll have the freedom to choose the agency, freedom to move from one country or another or the freedom to get lots of money. Portfolio means money.”

“…I'm a really big believer that your first or second job can really make who you are. You can be really imaginative but if you get bad Creative Directors at the beginning of your career they can point you in the wrong direction and make you do hack work and you may never get it back.”

"If I am gonna to be in this industry I wanna be the best at it. You can't guarantee that you're the most talented, I mean that's something I couldn't guarantee. But I could guarantee that I'd work harder than anybody else. For the first six or seven years, which is terribly for my social life, I'd probably slept in the agency two or three nights a week. I would work as long as it took. I forced myself to write as many ideas as I possibly could. So I would do stupid things like, I'd get layout pads and fill it with a hundred squares. Like post-it notes. And I couldn't leave until I filled each box with an idea, even if I loved the first idea."

Have a look at their site Diary of a Creative Director for more interviews.

54 comments:

Anonymous said...

Interesting stuff!

Anonymous said...

Lee Garfinkle kind of puts the kaibosh on all the comments on the previous posts.

"your first or second job can really make who you are"

]-[appy Thought said...

I wonder where Garfinkle's first job was...

Anonymous said...

Lee's comments may contradict many of those in the previous post, but his view isn't 100% in line with other succesful creatives either. There's no right or wrong answer here!

Anonymous said...

@happy thought

Not AKQA.

Anonymous said...

I think he might have known that if it was!

]-[appy Thought said...

No kidding? AKQA was but a lowly web shop when ol' Lee started out. If it existed at all, so that's not altogether surprising.

Droga has a killer ethos too, if slightly masochistic. The kind of drive we all aspire to I guess. I'm a big fan of their Air Force One "viral" for Ecko.

Anonymous said...

I hope Garfinkle's parter was called Simon...

Luke and Wilf said...

Droga sounds awesome, the kind of guy that would be awesome to have as a CD...

shame its ny and oz. Heck of a plane ticket to buy if you want to work there.

Anonymous said...

@ ]-[appy Thought:

It still is a lowly web shop. Just a bigger one.

Anonymous said...

You wish you had a bigger one.

Anonymous said...

Attack Matt! Attack Digital! Is that how it's working?

Anonymous said...

Best piece of advice for Jai and Wal

Beggars can't be choosers.

Anonymous said...

They don't seem like beggers really? They don't seem to need a job, just want one. Hence being able to happy travel on the placement merry-go-round until now.

You're absolutely right though, beggers can't be choosers. That might be why others take up the job offers at 'average' agencies and can't hang tight til their good enough or the opportunity arises at a top agency.

]-[appy Thought said...

@Anon 10.25

Seems to be.

Bring on your digital prejudice! I need a laugh at lunchtimes.

Anonymous said...

Just have a look at your peparami work mate.

Digital is a medium, ideas will always rule.

Anonymous said...

word to 11:55... i'm with him/her.

Anonymous said...

It is a medium, and ideas evolve within it - but people can specialise - craft a specific skill and therefor make the idea work that much better!

The work hand in hand, ideas need designers, digital, illustrators... to get them to their potential.

Anonymous said...

Sorry about the typo's above, writing quickly but you know what I mean without me having to correct them.

Anonymous said...

Correct me if I'm wrong but the medium is there to serve the idea.

You're polishing turds if you think it's the other way round.

EG: Transformers the movie v Godfather. Which is the most technologically advanced? Which is the better film.

All about the script, all about the idea.

Adam said...

Gotta agree with Luke and Wilf, Droga sounds like he'd be a good CD.


Jai and Wal (or is it just JaiWal now?!?)... hope you guys aren't commenting on this post because your too busy with your heads down next to a pile of screwed up scamps.

Everyone else... fuck this Digital vs Anti Digital squabble. If both mediums worked closer together then it'd be a better day for all of us. It's a shame 'Catcus Kid' has been pulled, a true example of two mediums united though a good idea.

Anonymous said...

Yeah that cactus boy was great.
It really made me give a shit.
Seriously.
Twice.

Anonymous said...

People, real people don't look at ideas. They look at executions. No matter what medium it's in.

Content is king, just look at youtube, those BMW films and lynx.com

Does lynx.com have any more of an "idea" behind it than the peperami one? No. But's fun to play with and is a place for a brand to live rather than to sell you anything.

Subservient Chicken had an idea, but it was an ad online, Burger King's actual website is totally different. You look at digital though poster eyes and its going to look wack. That's why it's a pointless argument. Perhaps its time to leave it alone huh?

Regards from the US. Raining over there is it?

Anonymous said...

It's quite sunny actually.
Thanks for asking.

Anonymous said...

No rain today (yet at least)


Rain rain go away,
Come again another day. :)

Anonymous said...

Drogba sounds like a wanker.

Anonymous said...

You base that conclusion on what Anon 1009?

I'm not sure he's saying quite the things I'd agree with 100% but certainly would not as far as to say 'wanker'

Erik sounds like a CD more on my wave length although all have valid points to make.

Anonymous said...

Drogba is a diving cunt.

Anonymous said...

how does drogba sound like a 'wanker' you daft prat. cos he said he worked hard to get where he is rather than having some natural god-given talent that just spunked out ideas like your mouth spunks out daft prattish comments.

jesus.

the guy could well be a diving cunt. whatever that is meant to mean. but to sound like a wanker for saying he worked hard. whilst all the juniors of today's world sit on a computer mind-wanking on the interweb.

christ.

jesus fucking christ.

Anonymous said...

Drogba is a cock... but he did score some cracking goals.

We don't give a fuck, whoever you may be, we are the famous CFC!

Adam said...

"mind-wanking on the interweb"

That's a classic.

Anonymous said...

what a bunch of silly little jobless idiots on here.

Anonymous said...

You're right! That's Jai & Wal's fan base you're insulting...

Anonymous said...

Anon. 9.05

I think the Drgoba joke was lost on you.

You stupid mind-wanker.

Anonymous said...

there's a lot of people on here with a 'having a job complex'. get over yourselves, fucking toleys.

Anonymous said...

Anon. 01.35

I think dyslexia was found in you.

You tepid men-wanker.

Anonymous said...

garfinkel looks like the third mario brother.

Anonymous said...
This comment has been removed by a blog administrator.
Anonymous said...

Anon 1.46

I've just got fat fingers.

Anonymous said...

What joke? Where? When?

Anonymous said...

iron, irons! fuck drogba! its all about dean ashton!

im forever blowing bubbles!

Anonymous said...

The treatment table is all Dean Ashton is about.

Anonymous said...
This comment has been removed by a blog administrator.
Anonymous said...

re: 9:05

'Drogba' is a footballer who plays for Chelsea. He dives to win penalties.

Now you feel stupid.

Go on, apologise to 10:09 and 08:12...

Anonymous said...

Why should he/she feel stupid - football is not the be all and end all.

I'm sure there are many many people who won't know of 'Drogba' and would have missed the oh so witty joke.

Anonymous said...

Wal,

Post something new, I'm getting bored.

Anonymous said...

Chant;

"why are wa waiting..."

Anonymous said...

re: 09:18

You're right. I'm sure there millions and millions and millions of people who don't know who Drogba is but do know of "Droga".

Anonymous said...

a household name isn't he!?

Anonymous said...

It was a fucking good joke. Tosser.

Anonymous said...

ha ha ha hee hee hee

Look I'm laughing at the joke
(tosser!)

Anonymous said...

Very articulate aren't you Anon 4:03 I guess you are not a writer!

Anonymous said...

Get fucked 4.17

Anonymous said...

Grow up 01:26!