Last night we had our first D&AD workshop at Feel. It wasn’t an agency many of us had heard of but after a bit of research we soon realized they’ve done some pretty cool work. Chris Arnold, the CD and Partner ran a great first workshop. We didn’t touch on much advertising really, the session was more focused on creativity and communication in general. Chris also dabbled with some psychology and NLP, which was a bit of an eye opener.
For last nights brief, Chris asked us to put together a reaction diary for the week. And last night he explained why it was so important to be able to read reactions, as only then can be really evoke them. Chris talked about many things last night but I think the one point he wanted us to go away with was everything we do should get a reaction.
Here’s the template + instructions we were given, so if you want you can try it yourself.