The second campaign submitted is a rather fun one, it's targeted more narrow, towards mothers. I'm curious about this one :)
Wednesday, December 5, 2007
D&AD workshop work
The deadline for the workshop brief was an hour ago and the work arrived with them fine, so it means waiting for a response. I don't have a clue if they (whoever the judges are) will like the stuff, but I'll share it here. The first one contains the proposition, Organic Food made easy to Organic goes mainstream.
The second campaign submitted is a rather fun one, it's targeted more narrow, towards mothers. I'm curious about this one :)
The second campaign submitted is a rather fun one, it's targeted more narrow, towards mothers. I'm curious about this one :)
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13 comments:
Nice work. Best of luck with the results.
Yeah. We're kind of back. Been over busy at DDB for the past 9 weeks. I'm off to Kenya over xmas then we crack on at BMB. You were there weren't you. Perhaps you could email us with some advice?? (freddie_and_hollie@hotmail.co.uk)
Love the term muffin top. Rate it above bingo wings and camel toe!!
Interesting art direction Waldemar.
cheers. the art direction though is very basic, to get the idea across, no fancyizm ;)
Nice work Wal, Stay milfy is my favourite.
I don't think Tom's mum's arms are how nature intended though!
Good luck.
ye like the 'toms mum' execution.
Think its JWT who has set this brief
JWT, hmmm, interesting! i was wondering…
stu, i knew you'd like it :)
hell yeah it is. wouldnt that be boring otherwise?
don't get it, can you explain what stay milfy means?
stay milfy?
when do you find out how you got on?
So? what does stay milfy mean? the suspense is killing us! We may then understand the genious of your campaign :)
stay milfy implies staying an attractive woman by eating healthy organic food. yay!
For what it's worth I think your 'organic goes mainstream' is your better campaign, it has wider appeal, and the message is clear (some haven't understood the stay milfy campaign which means people end up confused and the aim of advertising at all is completely lost)
Best of luck with it anyway.
Merry Christmas
... it all depends who your target audience is I guess - perhaps stay milfy is aimed specifically at people who'll obvious aspire to that campaing, and therefore may lead to greater sales etc
I still prefer the organic goes mainstream though.
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