Friday, May 27, 2011

New concept: Soundtracks

Fresh out of the creative oven: a new concept for Mini that Robbin and I created for our portfolio:



See the whole case on our website Robbin Waldemar.

10 comments:

Alfred Malmros said...

Nice!

Feels a bit disconnected from Mini though, would be the perfect continuation of The Fun Theory for VW as it really would make driving a lot of fun.

Well done.

Michael said...

nice.

very well executed...as always ;-)

Anonymous said...

Hey - I am really delighted to find this. cool job!

Anonymous said...

And how would this sell more Minis?

Waldemar said...

thanks for the comments!

@ Alfred, we like the Mini for it as it's the one car that is truly about joy of driving, and that's what the idea is about. The fun theory is a different kind of thought that is based about finding solutions by making them more engaging.

@ 02:06:00 by making driving a mini way more fun.

Anonymous said...

of course, silly me.

Mike said...

I'd love to stick this car in a skid pan and see what happens, that would be some crazy music.

Did you shoot all the stuff yourself chaps? Cam mounted car journeys. Roadtrip.

Waldemar said...

Hai. Robbin had the pleasure cruising around Sweden to get these shots.

Dean Spicer said...

The video is fucking amazing! And I like the idea as well. Your art direction is becoming top notch.

Anonymous said...

I think you guys would fit in at the Argh! agency in Amsterdam or perhaps Chub in London. You should give John Leslie, the CD at Chub, a call and show him this. He'd love it. You should also have a chat with Jorg and Olaf at Argh!