Advanced Interface Design

After seven weeks our fourth module is over. Daniel Ilic from North Kingdom was in charge for all the content for the advanced interface design module and his agency just released their long awaited showreel which shows the kind of work they are doing:

What is advanced interface design? According to Daniel it's about 'Creating untraditional ground breaking cutting edge user experiences in digital interfaces.' He also quoted Simon Pestridge from Nike 'We don't do advertising any more. We just do cool stuff.'

We had plenty of great lectures from places such as DDB, farfar, Goodby, Silverstein & Partners, North Kingdom, Perfect Fools, Microsoft, Visual Arts and Amsterdam Worldwide. We learned about interactive storytelling, production processes, gameplay, motion graphics, 3D production, flash animation, prototype based development and much more.

Out big assignment was to create a concept for an interactive experience and we had the choice between a fashion brand and a charity. My group worked on the fashion part, Le Laboureur, a french working wear brand that wanted to appear on the map of a young and aware target audience. This is the result we created:

We decided to roll with the Jesus/worthy concept and focus on art direction and played with interactive sounds. When the Goodby, Silverstein & Partners assignment came along we shifted focus away from this assignment for two weeks so we ended rushing the production in the last few days. I hope that there will be a bit of time in the new year to iron some of the edges away that we left for now.

Being the process leader in our group I learned a lot about creative processes and how to facilitate them. We needed a slightly tighter production plan and should have been clearer on the individual roles. The biggest learning situation for me was the different goals of all team members and how to arrive on a common goal and steer towards it all together. Summed up I received a great learning outcome and I'm looking forward to the next team module so I can build on those learnings. But before that we have an individual assignment over the holiday break: Making a portfolio.