Today we had a lecture with David Erixon, he is one of the three founders of Hyper Island. He is also the brand strategy director of Vodafone. He talked about the upcoming global brand relaunch of Vodafone. It was fascinating to go through the whole case study, from previous 'fuck ups', to research stage, to insights, to new strategy all the way into integration of the new direction. So after googling David I found this interview of him, with the reasons he founded Hyper Island in the first place with two others.
Found on Knitwareblog