Sunday, September 13, 2009

Update from HI

Life's great at Hyper Island. We finished off the second module with a client pitch / presentation which we prepared within 5 days. There was a total of three different clients but we were divided into groups so everyone was focusing on one. Our team was working on ICA Banken, a sub brand of a supermarket, similar to Tesco Finance. The brief was about imagining the future banking experience in 2015 and find ways for ICA Banken to become the most innovative bank on the market. We delivered a pretty cool concept and presented it well, it seems like it got the job done and inspired the client. If there's going to be time we'll put the idea it in a case movie / video format and I'll share it here.

Simultaneously we're working on a competition brief for DDB's Digital Days 2009 in Paris. The brand to work on is Lipton Ice Tea. We've spent all Sunday at school working on ideas for this brief because Hyper Island doesn't schedule any contests in the curriculum. After the concept session decided to finish the day off practising my drawing skills. I've got an idea for my desk here at Hyper, it's all work in progress but here's part one:

11 comments:

Lee said...

Your enthusiasm is great!

Is the majority of work at Hyper group based then, or will you work individually on briefs/projects?

creativeinlondon said...

thank lee, trying my best.
most work is group/team based, i think only the portfolio assignment will be completed individually. the group sizes vary with each task.

Ferris said...

Nice work Wal.

I had to draw a brain the other day...not as easy as you'd think is it?!

Got yourself a hot Swede yet?

Anonymous said...

you're a good drawer, ever thought of becoming an art director in advertising?

Anonymous said...

06:51PM

Low blow.

Anonymous said...

where did you get them colour pens? They are pretty sweet.

Anonymous said...

06.51.

Low, but funny.

Azin said...

I love your HyperDesk!

creativeinlondon said...

thanks!

Anonymous said...

Hope this desk isn't taking up too much of your time :-)

Looking pretty good though.

IKEA - what's the brief exactly?

Upstairs Information said...

Really enjoying this diary of your adventure. Was thinking of doing the course so this little window is proving to be invaluable.

J