Last week I attended the Admission days at Hyper Island in Stockholm for the Interactive Art Director course 2010. It was pretty neat. I booked a hyper cheap hotel quite next to the school which is a bit outside the city center of Stockholm. The whole thing started at 9.oo o'clock in the morning, after we were greeted and divided into groups the first thing to do was a creative test. Two and a half hours to identify ten common needs people have, pick one of them, explain it and create an interactive idea around it that would fulfill that need and make people happier. Great start for the first day in Sweden. My concept was based around the need of people wantng to experience new things – like trying new food. A service called 'Eat the Frog' that helped people with accquiring a new taste. It was good fun to work on.
The next step was a presentations by students who are doing the course at the moment, telling us what the school is all about. I was surprised by their methods, there are no teachers, no classes and no books. It' all about active participation and learning by experiences. It looks like there will be no spec briefs, all or most of the work done for the course will be created for real clients and have real value. After this session with a lot of questions and answers the next part was the interview process. Mine was with a current student (they always seem to involve students in everything) and an external consultant. 20 minutes with them in a room, I tried my best. The second day started with the easiest part of the process, a written English exam. Afterwards was the way more exciting part, the outside bit. Which was all about team work and self reflection. Very demanding but the best example of what the school will be like.
I think they had around 90 people there, and this was already the third round of admission days. Of all who applied only a third will be taken on. I got my result earlier this week, I got admitted to Hyper Island.
Dan & Amber a creative team at Y&R London gave an in depth interview for Careerplayer about their job as a creative team in advertising. It's very interesting, especially if you want to know what this job is all about. Check it out here.
Last Thursday my former advertising school Bucks New Uni had their annual London graduate exhibition. They had some really great books on show – a vintage year so to speak.
This print campaign that had me laughing at the show was done by Matt & Matt for Gillete, here are two of the posters.
Have a look at the Bucks hunt website to see all creative teams and their work, there are way more goodies in there. Like Sarah & Laura, Sam & Kieran, Fiona & Sarah and many more.
My sister Anna is half way through her fashion design studies in Hamburg. In order to get an internship in a fashion department she assembled her first portfolio website. Enjoy her drawings and see photos of a model in Anna's first spring/summer collection 'Forbidden Colours' on annawegelin.com
Thanks to everyone for the kind comments! All the paper stuff is sorted, the contract is signed and I will be starting at Hyper Island in the very beginning of August, Yay! I can't wait to get to Stockholm and get on with the course. I'll be keeping up the blog and I'm sure with many new things around me I'll have plenty to write about. Stay for the ride if you like. I'm off to enjoy the last three weeks of London for now. Hyper!
Do you know about the Shelf? It's an UK based award scheme organized by Gary Sharpen & Major Players for young integrated creatives. They set a brief for an integrated advertising campaign to participating universities and choose six teams that go forth to the final – which was yesterday at The Hospital Club. It's a bit like the the through the line alternative to the Cream Exhibition.
Last week I attended the Admission days at Hyper Island in Stockholm for the Interactive Art Director course 2010. It was pretty neat. I booked a hyper cheap hotel quite next to the school which is a bit outside the city center of Stockholm. The whole thing started at 9.oo o'clock in the morning, after we were greeted and divided into groups the first thing to do was a creative test. Two and a half hours to identify ten common needs people have, pick one of them, explain it and create an interactive idea around it that would fulfill that need and make people happier. Great start for the first day in Sweden. My concept was based around the need of people wantng to experience new things – like trying new food. A service called 'Eat the Frog' that helped people with accquiring a new taste. It was good fun to work on.
