Friday was the day of the clash of the creative teams. Hosted by the newspaper society in the London Art House the
Young team of the Year competition attracted 22 junior teams for a one day brief. It was set by JWT, the client being HSBC and a new product called World Selection. It was all about using local media like newspapers, local websites and events to bring the message across. The day went pretty well, we had a room to ourselves and were way less stressed than last year, which helped a great deal concentrating on the task.
After 5 hours of work we presented our idea to a panel of judges (we had Al Young, Paul Belford and an account manager from JWT on ours), which went pretty alright. Unlike last time we were rather happy with our idea and this competition seemed very close.
Lots of excitement and anticipation before the announcement of the results kept everyone nervous. We knew half of the teams participating and had a great time catching up and chatting during the waiting period and afterwards in the pub.
Joe and Alex spanked it with their winning idea and the runners up were Enrique and Borja, the same guys from last year. A job well done lads. This year the Newspaper Society are doing things a little differently and will be putting up all the work from the day online so the public can have their say. That's going to be really interesting as we didn't get a chance to see the other entries. So lets wait and see what London's junior talent had to offer. Also, there was lots of filming on the day so watch this space and we'll keep you posted about a rumored viral that will be circulating soon. Big thanks to the newspaper society for making all this work, it was a fun and competitive day. Finally a good luck to the boys for the European competition and hopefully on to Cannes from there.
Friday was the day of the clash of the creative teams. Hosted by the newspaper society in the London Art House the Young team of the Year competition attracted 22 junior teams for a one day brief. It was set by JWT, the client being HSBC and a new product called World Selection. It was all about using local media like newspapers, local websites and events to bring the message across. The day went pretty well, we had a room to ourselves and were way less stressed than last year, which helped a great deal concentrating on the task.
After 5 hours of work we presented our idea to a panel of judges (we had Al Young, Paul Belford and an account manager from JWT on ours), which went pretty alright. Unlike last time we were rather happy with our idea and this competition seemed very close.
Lots of excitement and anticipation before the announcement of the results kept everyone nervous. We knew half of the teams participating and had a great time catching up and chatting during the waiting period and afterwards in the pub.
Joe and Alex spanked it with their winning idea and the runners up were Enrique and Borja, the same guys from last year. A job well done lads. This year the Newspaper Society are doing things a little differently and will be putting up all the work from the day online so the public can have their say. That's going to be really interesting as we didn't get a chance to see the other entries. So lets wait and see what London's junior talent had to offer. Also, there was lots of filming on the day so watch this space and we'll keep you posted about a rumored viral that will be circulating soon. Big thanks to the newspaper society for making all this work, it was a fun and competitive day. Finally a good luck to the boys for the European competition and hopefully on to Cannes from there.
7 comments:
Can't believe you didn't nail it this time guys...oh well. It's Paul 'Belford' by the way.
Sounds like it was a good day lads, we were booked in to come down but a massive last minute job came in and had to cancel, there's always next year though!
Looks like it was a really great day,we were on the waiting list, must be quicker next time!
I have to say, you do live in a bizarre world, Wal.
I can't help but feel that you've been surrounding yourself with the right kind of people, going to the right places but you still can't get the crucial bit right: stellar work. Without that, you're just wasting your time.
Tone the glamour down for a bit.You've got to earn it, first.
Just my sincere opinion, pal.
cheers bruno, we're on it. daily.
The judging was a travesty.
it would of helped if some judges had read the brief before they marked the work...
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