Monday, April 27, 2009

The beautiful word

Totally awesome campaign from Ogilvy & Mather Paris to revamp Scrabbles image. We love it.





10 comments:

Anonymous said...

the idea to target a younger audience and sell the game to youf is a deluded strategy.

it's just not going to work.

Wal said...

just because its animation it doesn't have to be targeted to kids. the brief on this one was to make scrabble cool. it worked in my opinion.

Anonymous said...

Is it from Jules?

Wal said...

yes, the jules worked on it as well.

Anonymous said...

I got bored after about 10 seconds. It looks nice but the idea's not very good.

Anonymous said...

It's too long for me, but not bad.

Anonymous said...

I agree. Too long.

The press executions that won a bunch of awards last year were a better medium for this idea.

Anonymous said...

"they look good"

Isn't that what its all about these days.

I'd like them on my reel!

Anonymous said...

It's great to what, good animation....but it's art, not advertising.

Theres' no idea, just 'Scrabble' & the endline tacked on the end. Almost seems a shame that it's supposed to be an ad actually...

Anonymous said...

Sorry, that should have read 'it's great to watch'...