Like in the last couple of years Cannes is having an international competition to determine the best young creative teams (under 28 years old) in the world. Last year didn't go too well for the UK teams. In all three creative categories Film, Print and Cyber no pivotal achievements were made. How did they choose the teams to go to France and compete under the UK flag you might ask? In 2008 young teams submitted three pieces of work according to the category. This time the UK Young Lions competition is held by the guardian. Rather than submitting work they've set briefs that resemble the real competition in Cannes. Meaning the clients are charity and you just produce one answer to it and craft it. I like that, it's way more transparent and might make for a more equitable choice of competitors.
Check out the website for this competition. The brief for Cyber and Print is on Christian Aid and the issue of HIV in third world countries. The deadline is pretty close, it's the 6th of March, this Friday. We're working on a print entry ourselves. Check the guidelines if you're eligible to enter. It'll be great if the UK could make an impact this year. Get started.
So what's the brief for the film category, being the most prestigious of them? There's none. The guardian decided to ditch the participation in film for this year instead opting for the media category which isn't for creatives really. Rather disappointing, right?