Yesterday we went to see Dave Trott, creative director at CST. We knew it would be interesting to talk to him and show him our work – and it t was a brilliant session indeed. Dave certainly knows how to be a brand himself. He compares getting a job to selling a product – of course he's right, we are the most important product we'll ever sell. It's about researching the market (creative directors) and looking into the product (the creative team) and matching those two together. We like the fact that the whole topic was more how to get the job rather than the work. In fact, we spend two hours with Dave, and he didn't even look at our book.
There were lots of nuggets we took away from this meeting, lessons you won't find on his blog. A lot to take in, and a great deal to talk about. Perfect to kick the January blues in the ass and rock on. Thanks Dave.