It seems like young creatives cannot afford to be picky about their first job nowadays. Yet we shall all have ideas where we'd like to work – and there are a lot of ways how to make that choice. I imagine many a creative is attracted by the glamorous name and the reputation of an ad shop and chooses the place they apply to by the name above the door. So were we. When we started out, we admired the coolest ones, always checking Campaign's new business charts, the award annuals and of course the recent work.
After some placements you realize that there's much more to it. Now there is one main criteria we're looking for in order judge whether a place is for us or not: a creative (director, or team) we can learn from. I think that's the critical point when you start out in this business, to find someone who can act as a mentor and help you moulding your potential and make you a better advertiser. A creative whose opinion you can absolutely trust and seek out if needed. Not someone who solves your problems, but rather helps to find the solution yourself. Finding such a person is not as easy as it seems and once you find that mentor, showing them enthusiasm and hunger is the real challenge.
When we look at an agency, we do not care about the name above the door. It is a only an indicator for where the great people are. We care more about the one person that can teach us to reach the next level – a creative sensei. Scamp and Dave Trott are great examples for this breed of advertiser. We're interested in your thoughts. Do you know more creatives like that? Or have you found your sensei already?