Wednesday, April 29, 2009
Monday, April 27, 2009
Friday, April 24, 2009
Remember the Wanted Ads competition last month? The newspaper society uploaded all the work online so everyone can have a look and vote for their favorite. The brief was to promote HSBC's new world selection investment plan using local media. Tell us what you think of all the work.
Thursday, April 23, 2009
Wednesday, April 22, 2009
Sunday, April 19, 2009
Wednesday, April 15, 2009
Tuesday, April 14, 2009
Ben and Sophie’s top 11 book tips.
We decided to write a list of things we’ve learned along the way. This is just what we think, somebody else’s tips might be completely different.
1. Keep it quick. Creatives looking at your book have limited time so make the most of the opportunity. Keep storyboards and radio short and sweet.
2. A balanced book tends to have between 7-9 ad campaigns and a few other creative ideas.
3. Get to the bottom of a brand. Try to find out what makes them different to everyone else and what’s at the heart of their product and their company.
4. Demonstrate different tones of voice. How does this brand talk to people? What’s their personality?
5. Find different ways of talking to people. You don’t always need to conform to the conventional. Logos don’t have to sit in corners. Photos don’t have to be funny. And long copy is not scary.
6. Do more than just press ads. There are many other interesting ways of exploring an idea. What are the appropriate media for your idea? What medium is right for your audience? What will draw people in and surprise them? (TV, press, radio, online, viral, ambient, talking dogs…)
8. Expand at least one of your ideas into a big campaign and prove it’s not just a one off poster or TV ad.
9. We like to find out about you as well as seeing your book. Show us your matchbox collection, the short film that you’re making on the side or your greatest baking success. We see tons of ads, but sometimes it’s these little funny things that sums up who you are.
7. Listen and take notes too. You’d be surprised how many people don’t! Which is annoying to creatives who’ve given up their time to see you.
10. The advertising world is small so don’t piss people off or others might get to hear about it.
11. If you like a particular team, try to go back to them again with more work. Try to build a relationship. This will help you make more contacts, they may recommend you to their advertising friends and colleagues.
And here's link to the whole post.
Wednesday, April 8, 2009
You hear all sorts of Mr. Fink so we were quite curious about his office and were not disappointed to find he has one of the coolest offices we've visited. Graham was already familiar with some of our work as he met us at the Cream Exhibition and enjoyed the new stuff in the portfolio. He gave some great advice on specific campaigns but the overall guidance was ever better and very motivating.
He took some time to write us a comment at the end of the book which sums up the meeting pretty well. We'll make sure to take it in.
Tuesday, April 7, 2009
In the meantime we had a short meeting with the bank and secured a month freelance contract starting next wednesday. All good.
Monday, April 6, 2009
It's good fun to have some beers and watch the designers on the stage sweating away trying to rock the show in this ridiculously short time frame with a genius idea. The crowd is cheering for their favourite competitor while the DJ plays a matching tune – it's designers performing on stage like rock stars, a great concept.
Thursday, April 2, 2009
They have a few briefs floating around the place for interesting brands and seem to be a hive of busy idea bees as they also encourage the youngsters to realize their own ideas and develop original intellectual property. The place seems to have a a good vibe about it, fun is an integral part of their creative process. They pulled off a couple of stunts to introduce themselves to the industry, send aging cream to Mother, wrote a April's fool article on campaign and held a creative session for a day on the circle line.
They do enjoy being called the new Mother by others and had some positive comments from other rock star agencies like Anomaly. We'd say it's a teenage pregnancy so far, we'll have to give them the nine months to see how it works out with the motherhood. We salute their fresh approach which is rather relevant to us and many other young creatives out there. We're curious where it goes and the work to come out of creative orchestra. Maybe we'll even get to contribute.
Wednesday, April 1, 2009
Take a few seconds, they don't want any money but you to sign the petition, it's a great cause.