We thought about reworking it for quite some time, and found a different route on the same strategy. We're deciding which one to pick up, to refine and expand. Opinions?
Wednesday, March 12, 2008
Fuck Green
In june we wrote a paper for the account planning school of the web on HUMMER. The strategy we drew out of it was 'Fuck Green' which we made into a poster campaign. Here we go.
We thought about reworking it for quite some time, and found a different route on the same strategy. We're deciding which one to pick up, to refine and expand. Opinions?
We thought about reworking it for quite some time, and found a different route on the same strategy. We're deciding which one to pick up, to refine and expand. Opinions?
Second campaign is too subtle - I'd stick with the first...
ReplyDeleteI quite like it mate.
ReplyDeleteABD right though... second one way too subtle. Is it that... summer will be coming because Hummer is going to cause so much damage it'll always be hot?
First one is pretty sweet though.
Also... kudos for posting another campaign. Cojones
yes, the second one is missing a car shot over the logo :) would that make it more understandable?
ReplyDeleteThere's something about your second campaign that I prefer. It definitely says 'fuck green'... Hummer might be contributing to global warming etc but we don't care.
ReplyDeleteAs long as that meets with the mindset of your target audience it works. It certainly goes along with your strategy.
It does give me reasoning for not buying a Hummer, I feel I shouldn't buy a Hummer for the examples your posters show but then I'm not your target audience.
It could also be saying, buy a Hummer and we'll have none stop summer - there's a bit of a positive message there.
The car shot may help people get it's a Hummer campaign if they don't already get it - the car shot doesn't add anything to the idea/execution though.
Your first campaign doen't work for me, but others seem to like it so perhaps I'm in the minority.
bad brief and even worse work.
ReplyDeleteIf you 2 are trying to piss people off, do the first.
If you're trying to show no imagination, show the second.
Both very addy and how many peopple that actually buy hummers? except premier league fotty stars and arnold swa... whatever.
Stupid brief, kill it, you're wasting your time.
Anyway, seen it loads of times as a strategy.
Do something else because this is rubbish!
hahahahahaa
ReplyDeletemy fav bit of your blog is the comments section!
I love the way people respond. Anonymous are always the best. Hiding behind the no-name is awesome. Better still to try and guess who it might be. Shall we have a little game?
Not sure about the work, 2nd doesn't excite me and the first one isn't happy enough. Sorry, but Diesel with'global warming ready' did it better.
How's tricks at LOWE?
This comment has been removed by the author.
ReplyDeleteHiding behind the no-name might be awesome but it's even more intriguing when the post is deleted!
ReplyDeletewell, intriguing but not really interesting as proxikid just posted twice and deleted one of em.
ReplyDeletesorry lads, honest opinion is that it's not very good.
ReplyDeletetoo easy
very studenty (have to smarter than your average student to stand out)
it's all about the strategy, as with your ryan air one it's not a first idea, not an amazing piece of leftfield thinking.
may be harsh but if you want to crack the industry you have to do a bit better than this.
try doing something that's more topical, something really hard.
not a hummer - killing the earth
or ryan air - cheap flights
good luck chaps
By the way, we tried this brief once and went with the line 'Still built for conflict' with executions such as a cyclist swearing at the camera.
ReplyDeleteNot sure how good it was, but thought i'd share it with you.
Nice line - "still built for conflict"
ReplyDeleteHUMMER - "Live for today"
ReplyDeleteYour Hummers a bummer.
ReplyDeleteBin it.
remove it asap, it's crap.
ReplyDelete'We don't stop for green' - nobody stops for green. Red, mate. We stop for red.
ReplyDeleteyepp, but we re not talking about the traffic light :)
ReplyDeletedude - you're a red-head?
ReplyDeleteHAHHAHAHHAHAHHAAAAA
"we don't stop for green' needs to be put into context.
ReplyDeletePeople need to know what you mean by 'green' i.e. environmentally friendly.
You need to make that clear - so I'd look at your line again.
Obviously you're not talking about traffic lights, but that's just an example of how your line can be misinterpreted.
How about 'we don't think green'
ReplyDelete'we think beyond green'
You're on with Vodka. You're up against White Russian and voting starts tomorrow.
ReplyDeleteGet started - get cracking.
I'm not sure about the strategy, but as far as it goes "We don't stop for green" is a superb line.
ReplyDeleteI'd ignore anyone who says they don't get it, as they are clearly suffering from some form of mental retardation and are possibly even stupid enough to be a client.
I think the line is weak I'm afraid - you can do a lot better lads!
ReplyDeleteto the second to last person to post, what are you on about! a pun does not count as a good campaign.
ReplyDelete