tag:blogger.com,1999:blog-35498698.post422373382763207964..comments2023-04-23T16:25:04.792-06:00Comments on Waldemar Wegelin: The impact of new technology on advertisingAnonymoushttp://www.blogger.com/profile/09755481930157115608noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-35498698.post-38345452735183070642009-11-23T06:07:12.439-07:002009-11-23T06:07:12.439-07:00Thanks for your reply on my disso questions!
I st...Thanks for your reply on my disso questions!<br /><br />I strongly agree with your point in question 2 about overcoming the novelty feeling of new technologies. <br /><br />During an event I went to last week, I saw (dare I say, because I probably wouldn't be able to produce it myself!) a rather lame example of augumented reality. For those, who had seen this before (like all those YouTube videos) it was nothing new, therefore I didn't really think much of it. What I found really disappointing was that there was no core idea, just the aspect of interaction between the audience and the bit of meaningless type that moved when we held the card into the camera. No storytelling or purpose at all.<br /><br />So I agree, we need to step away from just "WOW!"-ing audiences to coming up with fresh, innovative ideas by which we can not only create a buzz but use the power of storytelling in order to engage and interact with our target audience.Sitalnoreply@blogger.comtag:blogger.com,1999:blog-35498698.post-2969152390946947982009-11-19T04:04:14.370-07:002009-11-19T04:04:14.370-07:002) Wals's put it well.
Reminds me of prospect...2) Wals's put it well.<br /><br />Reminds me of prospectors in the Wild West. The early ones could stratch the surface and reap the benefits. Those who followed had to dig deeper. IHAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-35498698.post-88307289761840732832009-11-19T03:38:33.637-07:002009-11-19T03:38:33.637-07:001) Traditional, digital...these are just ways of c...1) Traditional, digital...these are just ways of categorizing media/delivery. <br /><br />Advertising today is reaches beyond communication into branding, product innovation, information delivery, and so on. So, the question is, in my opinion, slightly flawed.<br /><br />Note/some writing pointers: be careful to differentiate between advertising campaigns, which drive advertising communications over a period of time, sometimes years, and executions of those campaigns. <br />IHAnonymousnoreply@blogger.com