A fabulous weekend to everyone.
Friday, May 23, 2008
Crack a Bank
Abbey – Open Minded Banking. We've been tearing our hair off over this one. We think there's something in there, although we realize we're 'not there yet'. But as some asked to see more our work, here are three posters as they are now in our book, we'll see for how long.
A fabulous weekend to everyone.
A fabulous weekend to everyone.
This comment has been removed by the author.
ReplyDeleteobservation and you go it! :)
ReplyDeletefeels way to safe for a book, it's nice but it could run and just be nice.
ReplyDeleteArt direction looks good and I can see your thinking on it.
ReplyDeleteI'm not too sure about the pencil execution but the others are ok. For originality I'd go with the lights, the other is an over used cliche.
What do you want consumers to get from these ads?
Perhaps if it's a campaign, you could consider developing into real life examples so it's more tangible i.e. use something to do with mortgages, credit crunch - topical issues with the sort of we won't judge you thing you've got.
Good work so far!
Dunno, i kinda like the putting people into little boxes thing... even though it is a cliche, i can't remember anyone using it.
ReplyDeleteHonest opinion is that they look nice but lack a great idea.
ReplyDeleteDrop abbey unless you can do something totally different for a bank.
The person above is right, do something topical for the credit crunch... estate agents are fucked at the mo as no one are buying property....
I don't get the endline... surely every business in the world thinks they're open-minded - it's not exactly very tied down to banks.
ReplyDeleteYou guys need to study that Fallon list a little better perhaps guys...
agree totally with above... you guys post a piece about some of the best strategies chris a john have seen... then you share a very poor strategy, do you not get it!!!!
ReplyDeleteyou may be the first team to get a job thanks to a blog... not a good book.
I disagree, the idea is doing something different.
ReplyDeleteEveryone needs at least one bank ad in their book, the art direction is intriguing. It beats a lot of banks ads that are copy heavy
I think you're right in the comment that it still needs tweaking, The pencil ex is nice, but not sure if the line fits - in relation to the other two.
The endline is alright - if you're pushing abbey as an open-minded brand.
Nice to see some work up! Keep it up.
would it go on that list?
ReplyDeleteno.
Yawn.
ReplyDelete"yawn" can't you be more constructive than that.
ReplyDeleteThey're asking for opinions to improve they're work and you conjure up 'yawn'. Very helpful.
I think 'yawn' summed it up nicely actually.
ReplyDeleteSorry guys, I don't mean to be mean, but you really need to start pushing yourselves. Stop wasting your energy on blogging, blowing up balloons and looking at ancient lists of what used to be good. Just concentrate on your book, because thats what matters.
Why waste time with constructive opinions by us amateurs when we could all just listen to proxikid. Please, share the wisdom with us, mate.
ReplyDeleteI think that the problem with this site, too many amateurs giving advice telling the guys their work is great when... this sounds harsh... its not very good at all.
ReplyDeleteI'm a creative working for an agency in London, I check the site now and then to see what Wal is up to. Nice blog but I have yet to see a good piece of work, I just don't get most of the stuff. It's missing that all important thing... a great strategy.
I have seen far better work from students, far better strategies then that list from the previous post (even though I like a lot of them).
Most of the people who have rubbished that list I suspect are students who have not understood the basics of a great book.
Its too easy to try and cover up a half decent idea with nice art direction... like the Abbey campaign.
Wal and Jai must have a decent book to get placements but getting placements is not that hard, turning them into a job is.
aloha, just arrived back home from a camping weekend. great to see so many comments. we agree with some stuff on the work, it's too save, and if we're honest the strategy would probably not make it on the List. anyway, we tried to make something different, and we'll keep working on it, we'll see where we end up with it.
ReplyDeleteps. if anyone wants to see the whole book, give us a ring, and we'll be happy to have a tea over it.
Stop wasting your time with all of us, it's ProxiKid who can help you.
ReplyDeleteHe/she is apparently beyond all this amateurish feedback.
Love from Euro.
I don't know what 'open minded banking' means.
ReplyDeleteWhat do you mean?
The comments bigging up art direction and saying this isn't a copy led ad aren't going to help you. These are copy led ads and art direction doesn't mean shit until you first have an idea.
Sort that out first.
Good luck boys
Do you really mean 'if anyone' wants to take a look?
ReplyDeleteSo that's students, recent grads, people in work, CD's... whoever is interested can flick through your book?
100% copy led ads!
ReplyDeleteyes the art direction is slick, but you need a good idea before that becomes relevant.
They feel a bit like the economist ads without the wit. They wouldn't stop me. Must try harder.
ReplyDeleteit's better than most of the shit that runs for banks.
ReplyDeleteobviously economist inpsred. but nice.
they look great, but maybe they'd work better for Abbey's small businesses service rather than the bank as a whole.
ReplyDeleteThey're not telling the consumer too much about the bank (that might be intentional) but when it comes down to trying to get a £10,000 loan or a mortgage, they're open mindedness with soon narrow.
ReplyDeletePerhaps this could be an internal campaing for Abbey employees - how they can be more open minded and helpful towards customers. This would however be more niche, and perhaps not the best for book work. Having said that, it would help with a strategy which you seem to require.
Jai and Wal knowing your readership I think you're gluttons for punishment putting up your work!
ReplyDeleteI can see what you were trying to do with these and I like the progressive attitude towards them. They feel different to the image/strapline that all job-hunters seem to have. Keep at it, keep being different.
Hope your camping holiday was awesome also, Wal.
Interesting. Interesting comments that is.
ReplyDeleteI like 2 first posters - not so sure about the 3rd.
Good work and good luck.
Kudos for posting yet another campaign.
you think this is good work... and you work at W&K? hhhmmm
ReplyDeleteare you a creative there or the tea lady?
proxikid's not a WK, and surely not a tea lady.
ReplyDeletedoes proxikid have a job then?
ReplyDeleteThere's nothing wrong with tea.
ReplyDeleteOr coffee for that matter.
Or even being a barista.
:)
I like tea as well!
ReplyDeletei'm not into tea lately. more of a fruit juice in the morning and coffe in the afternoon thing with water inbetween.
ReplyDelete....and a cheesecake, yum
ReplyDeleteI like fag breaks as well...
ReplyDeleteHey Wal. Not sure about these. I can see that these are interesting pieces of art direction, but the messages seem a little irrelevant.
ReplyDeleteAnd without wanting to state the bleeding obvious, that's the important bit.
Why do I need an open minded bank? What is the benefit to me? How are they open minded in a way that is relevant to me as a potential bank customer?